Advertising, Master | The Chinese University of Hong Kong | Hong Kong, Hong Kong (SAR)
12 months
Duration
20637 USD/year
20637 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Advertising program at The Chinese University of Hong Kong is a one-year full time or two-year part time taught programme that aims at training professionals at higher levels for the Hong Kong advertising and marketing communications industry. 

Overview

Advertising program at The Chinese University of Hong Kong curriculum is designed to help students acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising and marketing communications campaigns and activities.

Careers

Graduates of the Advertising program at The Chinese University of Hong Kong are expected to take up key positions within advertising agencies or advertisers’ offices, and contribute to the development of the advertising and marketing communications industry in Hong Kong as well as the greater China region.

Programme Structure

Courses include:

  • Applied Communication Research 
  • Theories in Advertising and Communication 
  • Creative Works: Appreciation and Strategy 
  • Legal and Ethical Aspects in Advertising 
  • Account Planning and Advertising Management 
  • New Media Advertising 
  • Topical Studies in Communication
  • Public Relations Writing 
  • Media Management 

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details

Applications will be processed on a rolling basis until all places have been filled. Early applications are strongly encouraged.

Credits

24 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • graduated from a recognized university and obtained a bachelor's degree, normally with honours not lower than Second Class; or
  • graduated from an honours programme of a recognized university with a bachelor's degree, normally achieving an average grade of not lower than "B"; or
  • completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to an honours degree.
  • English Proficiency

Tuition Fee

To alway see correct tuition fees
  • International

    20637 USD/year
    Tuition Fee
    Based on the tuition of 20637 USD per year during 12 months.
  • National

    20637 USD/year
    Tuition Fee
    Based on the tuition of 20637 USD per year during 12 months.
  • Full-time Students $162,000 (per annum)
  • Part-time Students $60,000 (per annum)

Living costs for Hong Kong

13720 - 23419 HKD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Advertising
-
The Chinese University of Hong Kong
Advertising
-
The Chinese University of Hong Kong

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