Overview

Advertising program at The Chinese University of Hong Kong curriculum is designed to help students acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising and marketing communications campaigns and activities.

Careers

Graduates of the Advertising program at The Chinese University of Hong Kong are expected to take up key positions within advertising agencies or advertisers’ offices, and contribute to the development of the advertising and marketing communications industry in Hong Kong as well as the greater China region.

Programme Structure

Courses include:

Applied Communication Research

Theories in Advertising and Communication

Creative Works: Appreciation and Strategy

Legal and Ethical Aspects in Advertising

Account Planning and Advertising Management

New Media Advertising

Topical Studies in Communication

Public Relations Writing

Media Management

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2026-09-02 00:00:00
- Apply before 2026-01-19 00:00:00

Language

English

IELTS

6.5

Free IELTS Mock Tests!

TOEFL^® IBT

79

Schedule TOEFL®

Check IELTS test dates and locations. Book an IELTS test now!

Credits

24 alternative credits

Delivered

On Campus

Campus Location

Hong Kong, Hong Kong (SAR)

Disciplines

Advertising

Join for free or log in to access our complete career info list.

Academic requirements

GPA

Lower Second Class

English requirements

IELTS

6.5

Free IELTS Mock Tests!

TOEFL^® IBT

79

Schedule TOEFL®

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

graduated from a recognized university and obtained a bachelor's degree, normally with honours not lower than Second Class; or

graduated from an honours programme of a recognized university with a bachelor's degree, normally achieving an average grade of not lower than "B"; or

completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to an honours degree.

English Proficiency

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The Chinese University of Hong Kong and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

162000 HKD/year

Tuition Fee

Based on the tuition of 162000 HKD per year during 12 months.
National

162000 HKD/year

Tuition Fee

Based on the tuition of 162000 HKD per year during 12 months.

Part-time Students $60,000 (per annum)

Living costs for Hong Kong

13720 - 23419 HKD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About