Overview

Advertising program at The Chinese University of Hong Kong curriculum is designed to help students acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising and marketing communications campaigns and activities.

Careers

Graduates of the Advertising program at The Chinese University of Hong Kong are expected to take up key positions within advertising agencies or advertisers’ offices, and contribute to the development of the advertising and marketing communications industry in Hong Kong as well as the greater China region.

Programme Structure

Courses include:

Applied Communication Research

Theories in Advertising and Communication

Creative Works: Appreciation and Strategy

Legal and Ethical Aspects in Advertising

Account Planning and Advertising Management

New Media Advertising

Topical Studies in Communication

Public Relations Writing

Media Management

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2027-09-01 00:00:00
- Apply before 2027-01-20 00:00:00

Language

English

TOEFL^® IBT

79

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

24 alternative credits

Delivered

On Campus

Campus Location

Hong Kong, Hong Kong (SAR)

Disciplines

Advertising

Join for free or log in to access our complete career info list.

Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

graduated from a recognized university and obtained a bachelor's degree, normally with honours not lower than Second Class; or

graduated from an honours programme of a recognized university with a bachelor's degree, normally achieving an average grade of not lower than "B"; or

completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to an honours degree.

English Proficiency

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The Chinese University of Hong Kong and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

44500 HKD / year

≈ 44500 HKD / year
Domestic Applies to you

Applies to you

Citizens or residents

44500 HKD / year

≈ 44500 HKD / year

Living costs

Hong Kong

Hong Kong (SAR)

13720 - 23419 HKD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Hong Kong

Funding

Scholarships Information

Available Scholarships

Our partners