Marketing University College Dublin

Overview

Key facts

Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. 

This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.

The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project for which students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.

Career opportunities

Graduates of the Marketing programme at University College Dublin in a variety of industries, including consumer goods and food; financial services; technology; advertising and market research; or pharmaceuticals.

Potential careers for our graduates include:

• Marketing Management

• Brand Management

• Market Research

• Digital Marketing

• Account Management

• Consultancy

• Communications and Fundraising Coordinator