M.Sc. On Campus


UCD Michael Smurfit Graduate Business School

12 months
Tuition fee
Apply date
Start date


The Marketing programme at UCD Michael Smurfit Graduate Business School is suitable for business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters for students with an undergraduate background in psychology, social science or other cognate disciplines which inform marketing theory and practice. 


Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. 

This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.

The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project for which students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.

Career opportunities

Graduates of the Marketing programme at UCD Michael Smurfit Graduate Business School  in a variety of industries, including consumer goods and food; financial services; technology; advertising and market research; or pharmaceuticals.

Potential careers for our graduates include:

  • Marketing Management
  • Brand Management
  • Market Research
  • Digital Marketing
  • Account Management
  • Consultancy
  • Communications and Fundraising Coordinator

Programme Structure

Courses include:

  • Corporate Marketing Strategy
  • Consumers in a Digital Age
  • Consumer Insights and Analytics
  • Omnichannel Marketing Communications
  • Brand Management
  • Sales Management

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines


90 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • A minimum second-class honours degree (or equivalent) in Business/Commerce, Marketing, Psychology, Computer Science, Social Science or a related area, or
  • A primary degree with a minimum of two years’ work experience in a Marketing role

Tuition Fee

Living costs for Dublin

1100 - 1800 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

UCD Michael Smurfit Graduate Business School


Go to your profile page to get personalised recommendations!