Overview
Key facts
Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive.
This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.
The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project for which students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.
Career opportunities
Graduates of the Marketing programme at University College Dublin in a variety of industries, including consumer goods and food; financial services; technology; advertising and market research; or pharmaceuticals.
Potential careers for our graduates include:
- Marketing Management
- Brand Management
- Market Research
- Digital Marketing
- Account Management
- Consultancy
- Communications and Fundraising Coordinator
Programme Structure
Courses include:
- Corporate Marketing Strategy
- Consumers in a Digital Age
- Consumer Insights and Analytics
- Omnichannel Marketing Communications
- Brand Management
- Sales Management
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
Applications are assessed on a rolling basis and courses will close once they are filled.
Language
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Credits
Delivered
Campus Location
- Dublin, Ireland
Disciplines
Marketing View 25 other Masters in Marketing in IrelandWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- A minimum second-class honours degree (or equivalent) in Business/Commerce, Marketing, Psychology, Computer Science, Social Science or a related area, or
- A primary degree with a minimum of two years’ work experience in a Marketing role
- CV
- English Language Test
- References
- Additional Documentation
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University College Dublin and/or in Ireland, please visit Student Insurance Portal.
Tuition Fees
-
International Applies to you
Applies to youNon-residents23170 EUR / year≈ 23170 EUR / year -
EU/EEA Applies to you
Applies to youEU/EEA Nationals16150 EUR / year≈ 16150 EUR / year
Living costs
Dublin
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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