Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive.
This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.
The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project for which students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.
Graduates of the Marketing programme at UCD Michael Smurfit Graduate Business School in a variety of industries, including consumer goods and food; financial services; technology; advertising and market research; or pharmaceuticals.
Potential careers for our graduates include:
- Marketing Management
- Brand Management
- Market Research
- Digital Marketing
- Account Management
- Communications and Fundraising Coordinator
Get more detailsVisit official programme website
- Corporate Marketing Strategy
- Consumers in a Digital Age
- Consumer Insights and Analytics
- Omnichannel Marketing Communications
- Brand Management
- Sales Management
- 12 months
- 24 months
Start dates & application deadlines
- StartingApply anytime.
DisciplinesMarketing Digital Communication Digital Marketing View 16 other Masters in Digital Communication in Ireland
- A minimum second-class honours degree (or equivalent) in Business/Commerce, Marketing, Psychology, Computer Science, Social Science or a related area, or
- A primary degree with a minimum of two years’ work experience in a Marketing role
Living costs for Dublin
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 9 months
Check the official programme website for potential updates.