Marketing Technological University Dublin

Overview

The MSc in Marketing at Technological University Dublin offers an exceptional opportunity for individuals seeking to pivot their careers into the dynamic field of marketing. This conversion programme is tailored for those who hold a bachelor's degree in disciplines other than business or marketing. With its robust curriculum, the programme aims to equip students with the necessary skills to thrive in various marketing roles across different industries.

Why Marketing at Technological University Dublin?

Technological University Dublin boasts a strong reputation for its educational offerings, particularly in marketing. The university is known for its modern facilities and commitment to providing a comprehensive learning experience. Students benefit from partnerships with leading companies, enhancing their practical knowledge and industry readiness. The programme's rigorous academic structure ensures that graduates are well-prepared to meet the demands of the marketing sector.

Tuition Fee Breakdown

The tuition fees for the MSc in Marketing are as follows:

• International Students: €13,500 per year
• European Students: €10,000 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The programme is structured over two semesters, culminating in a research dissertation. In the first semester, students engage with foundational business modules, including:

• Management
• Marketing
• Finance
• Marketing Communications

In the second semester, students delve into specialised marketing topics, such as:

• Marketing Metrics
• Strategic Management
• Online Marketing

Additionally, students will explore two areas of marketing from a selection that includes:

• Business-to-Business Marketing
• Management of Sales
• International Marketing
• Services Marketing
• Communications and Society

A key component of the programme is the completion of a 20,000-word dissertation, allowing students to conduct in-depth research on contemporary marketing issues, supported by an academic supervisor throughout the process.

Careers with Marketing

Graduates of the MSc in Marketing are highly sought after by leading companies. Alumni have found employment in prestigious organisations such as Microsoft, Google, LinkedIn, and Facebook, taking on various marketing roles. Additionally, local companies actively recruit graduates for positions as account managers, brand managers, and customer analysts. Many graduates have successfully entered competitive graduate programmes, including the Jameson Graduate Programme and Enterprise Ireland’s Graduate Programme, demonstrating the high demand for skilled marketing professionals.