Digital Marketing University of West London

Overview

Throughout the Digital Marketing course from the University of West London you will learn how to effectively analyse, communicate and operate in competitive local and global contexts, preparing you to be a highly successful digital marketing professional within a rapidly evolving industry.

Through a series of specifically designed, practical hands-on workshops, expert guest speakers, simulations, and industry “live briefs”, we provide:

• a modern approach to the teaching of digital concepts, from a broad range of avenues including strategic marketing, leadership, e-commerce, consumer behaviour, social media marketing and designing new paths to purchase on innovative digital platforms
• a thorough curriculum aimed at the optimal utilisation of digital tools, to enhance data analysing and research skills, along with providing insights to improve marketing performance
• hands-on practical learning through modern assessments and industry-inspired projects
• the opportunity to develop and further enhance skills like creative problem-solving, innovative thinking, and the ability to work independently and as a team to formulate ideas and opinions that drive effective marketing proposals and add value to any global organisation or marketing team
• knowledge of how the digital customer experience is integral to marketing

• well-structured and carefully curated course content to enhance different levels of understanding and learning styles.

Career opportunities:

This course is designed to help you become a confident digital marketer. Having a recognised qualification on your CV can improve your chances of finding a digital marketing role or taking the next step on your career progression.

As businesses around the world continue to develop digital transformation strategies, digital marketing will play an increasingly important role in any marketing mix designed to improve CX (Customer Experience). This process will ensure that the growing demand for strategic digital marketing skills will continue to be a progressive long-term career choice.

While many roles in digital marketing, such as SEO, PPC, Display, Email and Social, for example, require increasingly specialist knowledge, a digital strategist must be capable of working across all digital channels. 

Job roles

• SEO
• PPC
• Mobile
• Email
• Content
• Display
• Social
• Analytics
• ECommerce
• B2C
• B2B
• Web Design UX
• CX
• Brand Activation
• Direct Marketing
• Research and Analysis
• Marketing operations
• Relationships Management
• Communications.