Overview
This Advertising - Creative and Digital Strategy program is facilitated from the Story Arts Centre in Toronto and blends Centennial College 's experience in digital media with its strengths in business and marketing. The program will focus on helping you create engaging digital experiences built on solid creative strategy. You'll become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns.
Through your courses, you'll acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation and entrepreneurialism. You’ll also learn new technologies and platforms that will keep you informed about recent innovations in the digital creative field.
The program will focus on five key areas:
- Creative strategy, to ensure advertising meets clients' business objectives;
- Digital storytelling, to build on the power of storytelling in developing impactful creative advertising;
- Brand engagement, to create strong connections with consumers;
- Entrepreneurship, to foster key business skills that encourage innovation and risk-taking;
- Emerging platforms, to ensure you're up-to-date on the latest in digital technology impacting the advertising industry.
During a second-semester field placement, you'll participate in team assignments, working in a collaborative environment in the real world.
In this program, you'll:
- Gain an understanding of the digital creation process from a creative director's point of view;
- Learn how to craft a creative digital strategy that delivers results;
- Develop a strong portfolio and case studies for prospective employers;
- Enhance presentation skills to help sell ideas;
- Understand the impact of technology on creative development;
- Foster digital storytelling skills to bring brands to life online;
- Analyze and solve business and marketing challenges for clients by applying innovative, creative and digital techniques;
- Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone your skills.
Career Outlook
- Digital art director
- Digital designer
- Digital writer
- Information architect
- Digital strategist
- Content strategist
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Digital Design
- Digital Writing
- The Digital Ecosystem
- Creative Entrepreneurship
- Digital Presentation
- Creative Thinking
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
-
Language
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Delivered
Disciplines
Digital Marketing Advertising View 5 other Masters in Advertising in CanadaExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
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Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Centennial College and/or in Canada, please visit Student Insurance Portal.
Other requirements
General requirements
- Degree or a three-year college diploma in any discipline
- We will consider applicants who have successfully completed partial post-secondary education (minimum two years) and have relevant work experience.
All candidates must attend a mandatory Creative and Digital Strategy program admission session, where they will:
- Complete a questionnaire to help us assess suitability for the program and industry
- Complete a writing assignment
- Submit an up-to-date resumé
Technological requirements
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
16649 CAD/yearTuition FeeBased on the tuition of 16649 CAD per year during 12 months. -
National
4465 CAD/yearTuition FeeBased on the tuition of 4465 CAD per year during 12 months.
Living costs for Toronto
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
Visit programme websiteIn order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Advertising - Creative and Digital Strategy.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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