12 months
Duration
16531 CAD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Advertising - Creative and Digital Strategy program from Centennial College addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry.

Visit the official programme website for more information

Overview

This  Advertising - Creative and Digital Strategy  program is facilitated from the Story Arts Centre in Toronto and blends Centennial College 's experience in digital media with its strengths in business and marketing. The program will focus on helping you create engaging digital experiences built on solid creative strategy. You'll become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns.

Through your courses, you'll acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation and entrepreneurialism. You’ll also learn new technologies and platforms that will keep you informed about recent innovations in the digital creative field.

The program will focus on five key areas:

  • Creative strategy, to ensure advertising meets clients' business objectives;
  • Digital storytelling, to build on the power of storytelling in developing impactful creative advertising;
  • Brand engagement, to create strong connections with consumers;
  • Entrepreneurship, to foster key business skills that encourage innovation and risk-taking;
  • Emerging platforms, to ensure you're up-to-date on the latest in digital technology impacting the advertising industry.

During a second-semester field placement, you'll participate in team assignments, working in a collaborative environment in the real world.

In this program, you'll:

  • Gain an understanding of the digital creation process from a creative director's point of view;
  • Learn how to craft a creative digital strategy that delivers results;
  • Develop a strong portfolio and case studies for prospective employers;
  • Enhance presentation skills to help sell ideas;
  • Understand the impact of technology on creative development;
  • Foster digital storytelling skills to bring brands to life online;
  • Analyze and solve business and marketing challenges for clients by applying innovative, creative and digital techniques;
  • Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone your skills.

Career Outlook

  • Digital art director
  • Digital designer
  • Digital writer
  • Information architect
  • Digital strategist
  • Content strategist

Programme Structure

Courses include:
  • Intro to Advertising and Marketing
  • Digital Design
  • Introduction to Creative Strategy
  • Digital Writing
  • Introduction to Creative Software

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details

International students: Apply early! Allow approximately four to six months before start for admission and Study Permit/Visa processing. 

Language

English

Delivered

On Campus, Blended

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
88
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
60

Other requirements

General requirements

  • Diploma or degree in any discipline.
All candidates must attend a mandatory Creative and Digital Strategy program admission session, where they will:
  • Complete a questionnaire to help us assess suitability for the program and industry
  • Complete a writing assignment
  • Submit an up-to-date resumé

Technological requirements

 

Tuition Fee

  • International

    16531 CAD/year
    Tuition Fee
    Based on the original amount of 16531 CAD per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Advertising - Creative and Digital Strategy
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Centennial College

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