AI for Marketing and Communication LUMSA University

Overview

Upon completion of this Marketing and Digital Communication course at the LUMSA University, graduates should be able to:

• Demonstrate advanced knowledge and competencies of theoretical paradigms and practical techniques for crafting and executing web marketing strategies.

• Demonstrate knowledge and skills of theoretical paradigms and practical techniques for communicating with different targets through traditional and new media.

• Develop and assess the effectiveness of traditional, as well as digital and social media marketing and communication strategies.

• Analyze and assess the context and implications of the Internet for all major online activities, including: collaboration, interactivity, sharing economies, e-commerce, and networking.

• Select and apply current technologies in digital marketing and communication program design, implementation, monitoring, and evaluation.

• Apply suitable methods, tools and techniques to create and provide effective digital content.

• Graduates of this program may pursue careers in communication and marketing, in consulting and enterprises across different industries, including private, public, non-profit, small- and medium-sized businesses, services, as well as self-employed.

Employment and career opportunities

• Social Media Manager

• Digital Communication Manager

• Brand Manager

• Digital Marketing Manager

• New Media Publishing

• Social Media Specialist and Consultant

• Events Manager

• Sponsorship Specialist

• Fundraising Specialist