Overview

The Digital Marketing and Analytics program offered by The University of Winchester refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners.

You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries.

You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.

Careers

Graduates enter roles within marketing, customer relationship management, pay-per-click, e-commerce, search engine optimisation, digital account management, web design, copywriting and social media management.

Programme Structure

Courses include:

Digital Transformations in Marketing

Consumer Insight

Analysis and Creativity

Web Design and Analytics

Analytical Tools for Digital Data

Marketing Communications

Social Media Marketing and Analytics

Research Methods

Consultancy Project

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2025-09-23 00:00:00
- Apply before 2025-05-15 00:00:00

Language

English

Credits

180 alternative credits

Delivered

On Campus

Disciplines

Business Intelligence Digital Marketing View 140 other Masters in Business Intelligence in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The University of Winchester and/or in United Kingdom, please visit Student Insurance Portal.

Other requirements

General requirements

This course is applicable to those interested in pursuing a career in marketing, in particular within the digital context. Normally a first or second-class Honours degree in a related subject or professional experience in the area of study.
If English is not your first language: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent

Tuition Fee

To always see correct tuition fees

International

17450 GBP/year

Tuition Fee

Based on the tuition of 17450 GBP per year during 12 months.
National

9550 GBP/year

Tuition Fee

Based on the tuition of 9550 GBP per year during 12 months.

National part-time: £4775 per year
International part-time: £8725 per year

Living costs for Winchester

660 - 1140 GBP /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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