• Application Deadline
  • 12 months
    Duration

About

The Digital Marketing and Analytics program offered by The University of Winchester refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners. 

You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. 

You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.

Careers

Graduates enter roles within marketing, customer relationship management, pay-per-click, e-commerce, search engine optimisation, digital account management, web design, copywriting and social media management.

Programme Structure

Courses include:

  • Digital Transformations in Marketing
  • Consumer Insight
  • Analysis and Creativity
  • Web Design and Analytics
  • Analytical Tools for Digital Data 
  • Marketing Communications
  • Social Media Marketing and Analytics
  • Research Methods
  • Consultancy Project

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 12 months
    Part-time
    • Average part-time duration 24 months
  • Credits
    180 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

    Studyportals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

You need the following GPA score:

Required score: First Class

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to First Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

  • This course is applicable to those interested in pursuing a career in marketing, in particular within the digital context. Normally a first or second-class Honours degree in a related subject or professional experience in the area of study.
  • If English is not your first language: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent

Tuition Fee

  • International

    12950 GBP/year
    Tuition Fee
    Based on the original amount of 12950 GBP per year and a duration of 12 months.
  • EU/EEA

    6900 GBP/year
    Tuition Fee
    Based on the original amount of 6900 GBP per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • EU/EEA part-time: £3,450
  • International part-time: £6,475

Living costs for Winchester

  • 660 - 1140 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

We have a variety of scholarship and bursaries available to support you financially with the cost of your course. 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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