Overview

The Digital Marketing and Analytics program offered by The University of Winchester refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners.

You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries.

You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.

Careers

Graduates enter roles within marketing, customer relationship management, pay-per-click, e-commerce, search engine optimisation, digital account management, web design, copywriting and social media management.

Programme Structure

Courses include:

Digital Transformations in Marketing

Consumer Insight

Analysis and Creativity

Web Design and Analytics

Analytical Tools for Digital Data

Marketing Communications

Social Media Marketing and Analytics

Research Methods

Consultancy Project

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2026-09-29 00:00:00
- Apply before 2026-07-15 00:00:00

Language

English

IELTS

6

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Winchester, United Kingdom

Disciplines

Business Intelligence Digital Marketing View 213 other Masters in Digital Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

This course is applicable to those interested in pursuing a career in marketing, in particular within the digital context. Normally a first or second-class Honours degree in a related subject or professional experience in the area of study.
If English is not your first language: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17450 GBP / year

≈ 17450 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

9775 GBP / year

≈ 9775 GBP / year

Additional Details

National part-time: £4775 per year
International part-time: £8725 per year

Living costs

Winchester

United Kingdom

660 - 1140 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Winchester

Funding

Scholarships Information

Available Scholarships

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