Studyportals

Digital Marketing and Analytics

The University of Winchester

M.Sc.
12 months
Duration
12950 GBP/year
8200 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Digital Marketing and Analytics program offered by The University of Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. 

Overview

The Digital Marketing and Analytics program offered by The University of Winchester refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners. 

You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. 

You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.

Careers

Graduates enter roles within marketing, customer relationship management, pay-per-click, e-commerce, search engine optimisation, digital account management, web design, copywriting and social media management.

Programme Structure

Courses include:

  • Digital Transformations in Marketing
  • Consumer Insight
  • Analysis and Creativity
  • Web Design and Analytics
  • Analytical Tools for Digital Data 
  • Marketing Communications
  • Social Media Marketing and Analytics
  • Research Methods
  • Consultancy Project

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

Language

English

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
First Class

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6

Other requirements

General requirements

  • This course is applicable to those interested in pursuing a career in marketing, in particular within the digital context. Normally a first or second-class Honours degree in a related subject or professional experience in the area of study.
  • If English is not your first language: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent

Tuition Fee

  • International

    12950 GBP/year
    Tuition Fee
    Based on the original amount of 12950 GBP for the full programme and a duration of 12 months.
  • EU/EEA

    8200 GBP/year
    Tuition Fee
    Based on the original amount of 8200 GBP for the full programme and a duration of 12 months.
  • EU/EEA part-time: £4,100 per year
  • International part-time: £6,750 per year

Funding

We have a variety of scholarship and bursaries available to support you financially with the cost of your course. 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing and Analytics
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The University of Winchester

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