18 months
7866 EUR/year
7866 EUR/year
Tuition fee
Apply date
Start date


Marketing and advertising rely more and more on behavioral sciences that analyse the true motivation of consumers. Be an expert in consumer behaviour, marketing research, communication and management with the Strategic Marketing programme from International Business School.

Visit the official programme website for more information


The Strategic Marketing programme from International Business School develops knowledge and skills in business and marketing and directs students towards the commercial environment. The programme also seeks to encourage one's creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR, and market research.

Students upon graduation should be equipped with:

  • global economic and managerial issues as they relate to strategic decision making;
  • contemporary issues of marketing, including the phenomenon of new media and social media;
  • the current interpretation of brands and entertainment marketing;
  • how CSR, responsible and ethical marketing can add value to profitable business strategies;
  • appropriate techniques to deal with complex issues critical to the success of multinational firms.

Career Opportunities

Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations, and Market Research.

Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.

Programme Structure

Courses include:

  • Consumer Behaviour
  • Marketing Communication
  • Marketing Research
  • Business Strategy
  • Digital Marketing
  • Contemporary Issues in Marketing
  • Research Methods for Social Sciences

Key information


  • Full-time
    • 18 months

Start dates & application deadlines

More details





On Campus

Academic requirements

GPA admission requirements GPA
First Class

Other requirements

General requirements

  • relevant first- or second-class Bachelor's degree or a first or second class Bachelor's degree in any field plus documented relevant work experience of at least 1 year

Tuition Fee

To alway see correct tuition fees
  • International

    7866 EUR/year
    Tuition Fee
    Based on the tuition of 11800 EUR for the full programme during 18 months.
  • EU/EEA

    7866 EUR/year
    Tuition Fee
    Based on the tuition of 11800 EUR for the full programme during 18 months.
  • One-off registration fee for non-EU citizens: €900 

Living costs for Budapest

172338 - 268251 HUF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Marketing
International Business School


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