Strategic Marketing, M.Sc. | International Business School | Budapest, Hungary
18 months
Duration
7866 EUR/year
7866 EUR/year
Unknown
Unknown
Apply date
Unknown
Start date

About

Marketing and advertising rely more and more on behavioral sciences that analyse the true motivation of consumers. Be an expert in consumer behaviour, marketing research, communication and management with the Strategic Marketing programme from International Business School.

Visit the Visit programme website for more information

Overview

The  Strategic Marketing programme from International Business School develops knowledge and skills in business and marketing and directs students towards the commercial environment. The programme also seeks to encourage one's creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR, and market research.

Students upon graduation should be equipped with:

  • global economic and managerial issues as they relate to strategic decision making;
  • contemporary issues of marketing, including the phenomenon of new media and social media;
  • the current interpretation of brands and entertainment marketing;
  • how CSR, responsible and ethical marketing can add value to profitable business strategies;
  • appropriate techniques to deal with complex issues critical to the success of multinational firms.

Career Opportunities

Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations, and Market Research.

Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.

Programme Structure

Courses include:

  • Consumer Behaviour
  • Marketing Communication
  • Marketing Research
  • Business Strategy
  • Digital Marketing
  • Contemporary Issues in Marketing

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

More details

 

Credits

90 ECTS

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at International Business School and/or in Hungary, please visit Student Insurance Portal.

Other requirements

General requirements

  • Relevant first or second class Bachelor's degree Or
  • a first or second class Bachelor's degree in any field plus documented relevant work experience of at least 1 year and 
  • Online Orientation Interview + IELTS 6.5 or equivalent

Tuition Fee

To always see correct tuition fees
  • International

    7866 EUR/year
    Tuition Fee
    Based on the tuition of 11800 EUR for the full programme during 18 months.
  • EU/EEA

    7866 EUR/year
    Tuition Fee
    Based on the tuition of 11800 EUR for the full programme during 18 months.
  • One-off registration fee for non-EU citizens: €900 

Living costs for Budapest

172338 - 268251 HUF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Independent provider
Grant
Various benefits
Deadline
Anytime
Summer courses of Lectures for Institutes of Languages from the University
Merit-based

Read more about eligibility

OeAD, Austria's Agency for Education and Internationalisation
Location not available
Independent provider
Grant
Various benefits
Deadline
30 Nov 2024
CEEPUS (Central European Exchange Program for University Studies)
Merit-based Need-based

Read more about eligibility

OeAD, Austria's Agency for Education and Internationalisation
Location not available
Independent provider
Grant
1000000 INR
Deadline
Anytime
Education Future International Scholarship
Merit-based

Read more about eligibility

Education Future
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
ACES Scholarships
Merit-based Need-based

Read more about eligibility

ACES Education Fund
Location not available
Independent provider
Grant
2400 EUR
Deadline
30 Nov 2024
Literary Residency Program
Merit-based Need-based

Read more about eligibility

International Visegrad Fund
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Nov 2024
ServiceScape Scholarship
Merit-based Need-based

Read more about eligibility

ServiceScape
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Nov 2024
The Smooth Movers Scholarship
Merit-based Need-based

Read more about eligibility

The Smooth Movers
Location not available
Independent provider
Grant
300 EUR
Deadline
30 Nov 2024
CEEPUS (Central European Exchange Program for University Studies)
Merit-based

Read more about eligibility

OeAD, Austria's Agency for Education and Internationalisation
Location not available
Independent provider
Grant
Various benefits
Deadline
14 Oct 2024
Fulbright U.S. Student Program
Merit-based Need-based

Read more about eligibility

U.S. government
Location not available
Independent provider
Grant
33600 EUR
Deadline
01 Jul 2024
Mundus MAPP EMJM Scholarship
Merit-based

Read more about eligibility

Mundus MAPP
Location not available
Independent provider
Grant
3000 USD
Deadline
30 Jun 2024
Moving Mates Scholarship
Need-based

Read more about eligibility

Moving Mates
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Erasmus+ - Grants for study mobility
Merit-based

Read more about eligibility

OeAD, Austria's Agency for Education and Internationalisation
Location not available
Independent provider
Grant
7000 USD
Deadline
24 Apr 2025
Go Global MBA Scholarship
Merit-based

Read more about eligibility

educations.com
Location not available
Independent provider
Grant
5000 USD
Deadline
25 Aug 2024
Women Scholarship for International Students
Merit-based

Read more about eligibility

educations.com
Location not available
Independent provider
Grant
5000 CAD
Deadline
31 Dec 2024
Pinsky Law New Venture Development Scholarship
Merit-based

Read more about eligibility

Pinsky Law
Location not available
Independent provider
Grant
90000 AUD
Deadline
Not specified
World Universities Ramsay Postgraduate Scholarship
Merit-based Need-based

Read more about eligibility

The Ramsay Centre
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Dec 2025
Scholarship for students with disabilities
Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
12000 USD
Deadline
30 Nov 2024
Tobacco Harm Reduction Scholarship Programme
Merit-based Need-based

Read more about eligibility

The Tobacco Harm Reduction Scholarship Programme
Location not available
Independent provider
Grant
10000 USD
Deadline
31 Jul 2024
Global Innovation Challenge
Merit-based Need-based

Read more about eligibility

Social Shifters
Location not available
Independent provider
Grant
8000 EUR
Deadline
Not specified
Erasmus Mundus Joint Masters scholarships
Merit-based Need-based

Read more about eligibility

European Commission
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
The Bill Walsh Scholarship
Merit-based

Read more about eligibility

ACES: The Society for Editing
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
AAPG Foundation Grants-in-Aid
Merit-based Need-based

Read more about eligibility

American Association of Petroleum Geologists Foundation
Location not available
Independent provider
Grant
2000 USD
Deadline
31 Jul 2024
The MyUS Community Scholarship
Merit-based Need-based

Read more about eligibility

MyUS
Location not available
Independent provider
Grant
2000 USD
Deadline
20 Aug 2024
Dermadry Hyperhidrosis Scholarship
Merit-based Need-based

Read more about eligibility

Dermadry
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Aug 2024
$1,000 All Star Verified Scholarship
Merit-based

Read more about eligibility

Verified Scholarships
Location not available
Independent provider
Grant
1000 USD
Deadline
10 Dec 2024
PlagiarismSearch 2024 Essay Contest
Merit-based

Read more about eligibility

PlagiarismSearch
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Oct 2024
$1,500 Annual Video Contest Scholarship
Merit-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Aug 2024
Florida Rentals Annual Dream Vacation Scholarship
Merit-based Need-based

Read more about eligibility

Florida Rentals
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Jun 2024
$1,500 Annual Essay Writing Contest Scholarship
Merit-based Need-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
965 USD
Deadline
Anytime
Dr. Martin Blank – SYB Scholarship
Merit-based

Read more about eligibility

Shield Your Body
Location not available
Independent provider
Grant
500 USD
Deadline
31 Oct 2024
CryptoRunner Scholarship
Merit-based Need-based

Read more about eligibility

CryptoRunner
Location not available

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