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Service Design, M.A.

  • Anytime
    Application Deadline
  • 24 months
Service Design applies design practice to the service sector – from retail and banking to transportation, health and education. Services represent around 80 per cent of the economy and offer a new frontier for designers seeking to make a difference. 


The Programme has three platforms. The first, focuses on creating new consumers services, the second focuses on public service and policy innovation and the third looks decades ahead to envision radically new services and user experiences. Students can work across all three platforms or specialise in one. 

The curriculum is truly trans-disciplinary, blending design expertise at the RCA with technology and business management from Imperial College’s MBA and Department of Computing, and is the leading programme of its kind globally. Uniquely, students get to work on live industry and public sector projects, while our research hub is helping shape this new discipline.

The Programme offers:

  • An impressive employment record, with recent graduates joining IDEO, Fjord, Engine, Livework, EY-Seren, Government Digital Services, the Ministry of Justice, Future Public, Royal Bank of Scotland, Barclays, Jaguar Land Rover, IBM, Samsung, Tesco, Arup and McKinsey
  • critical feedback to develop design identities
  • tutors who are leading practitioners and researchers
  • access to College workshops and technical facilities
  • opportunities to exhibit in London and elsewhere
  • collaborative projects with industrial partners.

Programme Structure

Courses include

  • Service Design Seminars 
  • Service Design Methods and Tools
  • Service & Value 
  • Service Science 
  • Introducing Service Ecosystems
  • Social Innovation
  • Systems Analysis
  • Design Management
  • General System Theory
  • People in Services 
  • Service Business and Strategy
  • Collaborative and Final Projects
For more information, please visit programme website.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    240 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

    Studyportals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

  • Experienced designers, especially communications and product designers seeking to significantly expand their capabilities with services and service systems design and engage higher up the value chain in terms of strategic design and delivery.
  • Recent high-performing graduates from design disciplines as well as from computing and other technical disciplines, seeking to develop their design capabilities and create higher value added services for their clients.
  • Mid and senior professionals from industry and the public sector, with evidence of their creative talents as demonstrated by leadership of innovative projects, who are seeking to enhance their capabilities and apply a design led approach to the transformation of consumer, business to business, and public sector services.

Tuition Fee

  • International

    28400 GBP/year
    Tuition Fee
    Based on the original amount of 28400 GBP per year and a duration of 24 months.
  • EU/EEA

    9500 GBP/year
    Tuition Fee
    Based on the original amount of 9500 GBP per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for London

  • 1137 - 2160 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


UK and EU students receive a subsidy from the British Government and pay a reduced fee. To qualify for the home or EU rate of tuition fees you will need to meet certain strict conditions related to your nationality, visa status and residency. 

To find out more about how fee status is assessed, visit the UK Council for International Student Affairs (UKCISA).

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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