M.A. On Campus

Integrated Marketing Communications

University of Sunderland

12 months
12500 GBP/year
6000 GBP/year
Tuition fee
Apply date
Start date


This Integrated Marketing Communications programme offered at the University of Sunderland will help you boost your career options in marketing, communications, PR, advertising or branding. Use your new knowledge and skills to make a positive difference to your organisation or set up your own agency or consultancy firm.


This  Integrated Marketing Communications programme offered at the University of Sunderland is for those that wish to work or develop their careers in marketing management, marketing and communications, branding, integrated marketing, PR or advertising.

The course delivers an innovative student experience that links and integrates theory and practice in three disciplinary areas. You will have the opportunity to engage and study contemporary practice and examine the theoretical developments and latest thinking in integrated marketing communications. 

Areas studied will include the theory, management and implementation of integrated marketing communications, communications creativity and strategies, marketing and audience studies and analyses, communications and connectivity and the communications mix including PR, advertising and digital plus a major project.

Why us?

  • 'World-leading' research in Business, according to the Latest Research Excellence Framework
  • Engages with real-world practice for example, with industry competitions, real life case studies, company visits and the guest speakers programme


When you graduate from this MA Marketing course, you’ll be ready to step into a senior marketing role in a wide range of industries. As a marketing professional you could work in-house for an organisation, or find a role in a specialist marketing agency.Graduates have secured roles in organisations such as Facebook, Microsoft, Sage, HSBC, IBM, Enterprise, Nissan, Accenture, Procter & Gamble, Merck & Co, Barclays, Nissan, Marriott Hotels, Viacom 18, PricewaterCoopers and Adidas.

Programme Structure

Courses include:

  • Theoretical and Managerial Implications of Integrated Marketing Communications
  • Markets and Marketing in a Digital World
  • Public Relations: Theory and Practice 
  • Creative Advertising and Enterprise
  • Integrated Marketing Communications Project

Key information


  • Full-time
    • 12 months

Start dates & application deadlines

More details

Apply at least 6 months in advance .


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

Entry requirements

  • To apply for this course you will need a 2:2 honours degree, or equivalent in a business related subject. If you do not meet these requirements, you may exceptionally be considered (following an interview) at the discretion of the programme leader.

Tuition Fee

To alway see correct tuition fees
  • International

    12500 GBP/year
    Tuition Fee
    Based on the tuition of 12500 GBP per year during 12 months.
  • EU/EEA

    6000 GBP/year
    Tuition Fee
    Based on the tuition of 6000 GBP per year during 12 months.
  • The part-time fee for this course is £361 per 10 credits.

Living costs for Sunderland

758 - 1438 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Government Grants:

  • The Government offers several grants that don’t need to be paid back to help with the costs of Higher Education.
  • Disabled Students Allowance.
  • Childcare Grant - Full-time students with children.
International Scholarship:
  • £1,500 tuition fee reduction (undergraduates) or £1,000 tuition fee reduction (postgraduates).
Off-Campus Scholarship:
  • £1,200 tuition fee reduction for each year of study - Students applying for full-time undergraduate programmes at partner colleges.
On-Campus Scholarship:
  • £2,450 fee reduction for students applying for On-Campus Extended programmes.
Excellence Scholarship:
  • £2,000 for full-time Home and EU undergraduates with ABB grades at A Level or equivalent.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Integrated Marketing Communications
University of Sunderland


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