Overview

This Integrated Marketing Communications programme offered at the University of Sunderland is for those that wish to work or develop their careers in marketing management, marketing and communications, branding, integrated marketing, PR or advertising.

The course delivers an innovative student experience that links and integrates theory and practice in three disciplinary areas. You will have the opportunity to engage and study contemporary practice and examine the theoretical developments and latest thinking in integrated marketing communications.

Areas studied will include the theory, management and implementation of integrated marketing communications, communications creativity and strategies, marketing and audience studies and analyses, communications and connectivity and the communications mix including PR, advertising and digital plus a major project.

Why us?

'World-leading' research in Business, according to the Latest Research Excellence Framework

Engages with real-world practice for example, with industry competitions, real life case studies, company visits and the guest speakers programme

Employment

When you graduate from this MA Marketing course, you’ll be ready to step into a senior marketing role in a wide range of industries. As a marketing professional you could work in-house for an organisation, or find a role in a specialist marketing agency.Graduates have secured roles in organisations such as Facebook, Microsoft, Sage, HSBC, IBM, Enterprise, Nissan, Accenture, Procter & Gamble, Merck & Co, Barclays, Nissan, Marriott Hotels, Viacom 18, PricewaterCoopers and Adidas.

Programme Structure

Courses include:

Theoretical and Managerial Implications of Integrated Marketing Communications

Markets and Marketing in a Digital World

Public Relations: Theory and Practice

Creative Advertising and Enterprise

Integrated Marketing Communications Project

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-10-12 00:00:00

Apply anytime.

More details

Apply at least 6 months in advance .

Language

English

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Sunderland, United Kingdom

Disciplines

Communication Studies Marketing Digital Media View 182 other Masters in Communication Studies in United Kingdom

Join for free or log in to access our complete career info list.

Academic requirements

GPA

Lower Second Class

English requirements

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Entry requirements

To apply for this course you will need a 2:2 honours degree, or equivalent in a business related subject. If you do not meet these requirements, you may exceptionally be considered (following an interview) at the discretion of the programme leader.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

12500 GBP / year

≈ 12500 GBP / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

6000 GBP / year

≈ 6000 GBP / year

Additional Details

The part-time fee for this course is £361 per 10 credits.

Living costs

Sunderland

United Kingdom

758 - 1438 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Government Grants:

The Government offers several grants that don’t need to be paid back to help with the costs of Higher Education.
Disabled Students Allowance.
Childcare Grant - Full-time students with children.

International Scholarship:

£1,500 tuition fee reduction (undergraduates) or £1,000 tuition fee reduction (postgraduates).

Off-Campus Scholarship:

£1,200 tuition fee reduction for each year of study - Students applying for full-time undergraduate programmes at partner colleges.

On-Campus Scholarship:

£2,450 fee reduction for students applying for On-Campus Extended programmes.

Excellence Scholarship:

£2,000 for full-time Home and EU undergraduates with ABB grades at A Level or equivalent.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for Integrated Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Why us?

Employment

Programme Structure

Courses include:

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Sunderland

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners