Public Relations Birmingham City University

Overview

Public Relations is a pivotal discipline that shapes how organisations communicate with the public, influencing perceptions and disseminating crucial information regarding health, education, and welfare. The MA in Public Relations at Birmingham City University is tailored to prepare students for a thriving career in this fast-evolving industry, which employs approximately 83,000 professionals and contributes £13 billion to the economy.

Why Public Relations at Birmingham City University?

Birmingham City University is renowned for its strong emphasis on practice-based learning and its extensive industry connections. The university’s commitment to student employability is evident through its partnerships with leading organisations, providing students with opportunities for real-world engagement. The course is accredited by the Chartered Institute of Public Relations (CIPR), ensuring that the curriculum meets industry standards and equips students with the skills needed to excel in the field.

Tuition Fee Breakdown

For the 2026/27 academic year, the tuition fees for the Public Relations MA are as follows:

• International Students: £18,600 per year
• Domestic Students: £9,190 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to provide a comprehensive understanding of public relations through a combination of theoretical knowledge and practical skills. Core modules include:

• PR Theory and Context
• Collaborative Practice
• Storytelling Techniques
• Reputation, Influence, and Crisis Management
• Research in Practice
• Strategic Communication: Planning and Delivery
• Major Project

Each module focuses on critical aspects of PR, such as relationship management, ethical considerations, and strategic communication, ensuring that students are well-prepared for the demands of the industry.

Careers with Public Relations

Graduates of the Public Relations MA programme at Birmingham City University are well-equipped for various roles within the industry. Alumni have successfully secured positions as account executives, PR managers, and communication specialists across diverse sectors, including corporate, non-profit, and media organisations. The university’s strong ties with industry professionals facilitate networking opportunities, enhancing job prospects for students.

With a focus on building a professional portfolio and gaining hands-on experience, students are encouraged to engage with live projects and internships, further strengthening their employability upon graduation. The course not only imparts essential PR skills but also fosters a robust understanding of the industry's ethical implications and societal impacts.