Public Relations Birmingham City University

Overview

The The Public Relations course is offered at Birmingham City University.

What's covered in the course?

The MA in Public Relations is taught jointly by two departments within the University: Birmingham School of Media and Birmingham City Business School. 

This reflects the multidisciplinary nature of the public relations profession today and provides a study programme that meets the needs of the global PR industry. 

Whether your background and interest is in marketing or media, here is an ideal environment to gain a well-rounded understanding of PR and develop the wide range of skills needed to build a successful career in PR.

Both departments already have extensive experience in teaching the skills and knowledge that PR organisations worldwide are looking for. 

In addition to well-established undergraduate programmes offered by Birmingham School of Media and Birmingham City Business School, we also work closely with the leading professional body for PR in the UK, the Chartered Institute of Public Relations, as well as teaching their qualifications - the CIPR Advanced Certificate and Diploma.

The course combines theory and practice, providing real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links.

We look at techniques for raising awareness, listening to stakeholders and influencing ethical policies. We also explore the ever-changing media landscape while critically examining PR’s impact on society.

We also have the distinction of being based in Birmingham, England's second city and a major centre for PR activity in both the public and private sectors. 

We work closely with employers from public and private sector organisations who support us with visiting speakers, resources and case studies, enabling students to work on genuine and realistic PR campaigns as part of their assessed work.

Employment Opportunities

There are many opportunities for PR students at Birmingham to build strong links with the professional community in the region and worldwide.

PR programmes taught at this university are supported by an active panel of employers who meet regularly to provide case studies, live projects and placement opportunities. 

You will have several opportunities for direct contact with employers, not least through our annual PR Students Conference in which students from all our PR programmes present papers to delegates of peers and professionals.