Film Distribution and Marketing Birmingham City University

Overview

Why Film Distribution and Marketing at Birmingham City University? Birmingham City University is renowned for its commitment to practice-based learning, ranking highly among UK institutions. The university boasts a diverse student body of over 31,000 from more than 100 countries, creating a vibrant learning environment. The MA in Film Distribution and Marketing is the world's first of its kind, developed in collaboration with industry professionals to ensure it meets the evolving demands of the film sector. The university's state-of-the-art facilities, including the Curzon Building, provide students with access to modern resources and technology essential for their studies.

Key Facts

Syllabus

The curriculum is designed to provide a comprehensive understanding of film distribution and marketing. Core modules include:

• Film Audiences and the Distribution Landscape (20 credits)
• The Film Value Chain (40 credits)
• Major Project (60 credits)

In addition, students can choose from optional modules such as:

• Film Festivals, Marketing and PR (20 credits)
• Film Marketing, Planning and Deployment (40 credits)
• Digital Production in Practice (20 credits)

The course structure emphasises practical application, with assessments based on portfolios, pitches, and critical evaluations.

Guaranteed Work Experience

The programme offers an optional professional placement, allowing students to gain invaluable industry experience. This 20-week placement follows the completion of taught modules, enhancing employability and providing real-world insights into the film distribution landscape.

Careers with Film Distribution and Marketing

Graduates of this programme have successfully secured positions with prestigious companies such as Koch Media, Kaleidoscope Films, and Red Arrow Media. Job roles include International Sales and Distribution Co-ordinator, Sales and Acquisitions Co-ordinator, and Project Manager. The course's strong industry connections facilitate internships and networking opportunities, ensuring students are well-prepared to enter the competitive job market. Alumni have also participated in high-profile events like the Cannes Film Festival, gaining hands-on experience in film marketing and distribution.