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Executive Master in Media Innovation, M.A.

  • Application Deadline
  • 12 months
Would you like to learn more about how digital media processes work and how they are constructed? Then choose the Executive Master in Media Innovation programme from Breda University of Applied Sciences (BUAS) after completing your bachelor’s degree. The programme has been developed in collaboration with international media partners and teaches you how to come up with new groundbreaking concepts.


This Executive Master in Media Innovation programme from Breda University of Applied Sciences (BUAS) has a multidisciplinary perspective. You will learn how to look beyond the surface of digital media and distinguish crucial digital processes. You will also learn how to transform these analytical insights into the building blocks that are needed to construct tomorrow’s media products. 

The programme lasts one year. For your graduation project, you will conceive an original media innovation product or service which you will actually bring into the market. 

The staff members have close relations with the industry, which offers you the possibility to get in touch with investors or stakeholders who may help you bring your innovative concept to reality. This master’s programme is the first government-funded and accredited professional master’s programme in the field of media in the Netherlands.

Career examples:

e-commerce manager, interactive marketeer, creative consultant, digital strategist,

creative brand strategist

Quality mark for degree programmes in Keuzegids Hbo 2019

Breda University of Applied Sciences achieved high scores in Keuzegids Hbo 2019. No fewer than three degree programmes - International Facility Management, Hotel Management and Creative Media and Game Technologies - were awarded a Keuzegids quality mark. This means that these degree programmes have received the designation ‘Top-rated programme’ and are among the best in the Netherlands in their respective categories.

Keuzegids Hbo 2019 is the most important independent league table which assesses and compares the quality of higher education programmes in the Netherlands, thus helping students to make informed choices about where to study. Degree programmes are ranked on the basis of various criteria, such as academic success, curriculum content, the quality of lecturers and educational facilities, and preparation for a career in the field in which students wish to graduate.

Programme Structure


  • Innovation

Innovation in the creative media industry is a hot topic in many countries. Up until now, however, there is a persistent gap. 

  • Focus

The guiding principle of this programme is that successful media innovations are often not brand new, but rather, they build on existing, recognisable elements.

  • Theory as a design tool

Next to the delivery of top class post-graduates, the purpose of this executive master’s programme Media Innovation is to give media professionals the ability to ‘bring something new into use’. In their final project, students will develop, prototype and (pre-)produce media innovations. 

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 12 months
  • Credits
    60 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

  • a bachelor’s degree in the field of Business Administration, Media Studies, Communication Studies, ICT, or another media-related field. Applicants with equivalent industry experience will also be considered.
  • 5 years (at least) of equivalent industry experience;
  • proficiency in English (IELTS, TOEFL or Cambridge certificate or a Dutch havo or vwo diploma);
  • strong analytical skills, be creative, innovative and resourceful, and be fully conversant with the media world.

Tuition Fee

  • International

    11886 EUR/year
    Tuition Fee
    Based on the original amount of 11886 EUR per year and a duration of 12 months.
  • EU/EEA

    2078 EUR/year
    Tuition Fee
    Based on the original amount of 2078 EUR per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Breda

  • 1100 - 1500 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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