Branding and Marketing Communication Middlesex University

Overview

Why study this program?

Brands and the way they communicate with consumers has to demonstrate flexibility, adaptation, empathy and experience. Organisations have to prove their commitment through relevant products and play a meaningful role in addressing societal issues. 

Through real time assessment and learning, during the Branding and Marketing Communication program at Middlesex University you will understand how organisations seamlessly integrate digital touchpoints into physical experiences through human interaction. Your programme will be made up of students from a diversity of backgrounds and give you an appreciation of how the future of brand communication is about innovating naturally and adapting at will to the different marketing environments and conditions in which organisations function.

A key theme underpinning the programme is about recognising change in all aspects of our lives. You will be encouraged to reflect, question and challenge conventional wisdom because you represent the future, and the programme’s philosophy is focused on creating marketing professionals who demonstrate adaptability, agility, empathy and understanding.

What will you study?

The programme design recognises diversity of learning styles and approaches to learning in the student community. The hands-on focus of the programme will equip you with an advanced level of understanding and critical reflection on key brand building concepts and narratives.

You will understand the processes involved in designing effective, powerful branded content through a sound understanding of traditional and diverse range of digital media platforms through which brand messages can be communicated.

The programme is designed to ensure that you are equipped with important transferrable skills in working both collaboratively and individually, which will enable smooth transition from academic study to the working environment.

You will be able to critically evaluate complex situations, to write clearly and analytically, synthesise information from a diverse range of sources and develop well-informed and justified solutions to marketing challenges.

Whether you wish to work as a marketing manager, brand or creative consultant, analyst, researcher or entrepreneur, the programme will allow you to acquire both general and specialised knowledge required to start building your chosen career.

Careers

The course has a strong emphasis on developing an understanding of how theory can be applied in practice, preparing recent graduates with an awareness of the challenges of the sector and current practitioners with the specific knowledge for application in their careers.

Careers specific to branding and marketing communication can include:

• Marketing Executive
• Account Executive
• PR executive
• Brand Executive
• Marketing Communications Executive