Digital Marketing, Master | Middlesex University | London, United Kingdom
12 months
16800 GBP/year
12700 GBP/year
Tuition fee
Apply date
Start date


The Digital Marketing MSc/PGDip/PGCert course at the Middlesex University offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising.


Why study MSc Digital Marketing at Middlesex University?

This Digital Marketing MSc/PGDip/PGCert course at the Middlesex University has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. 

Course Highlights

  • Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
  • Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
  • Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
  • Week-long residential incorporating workshops and talks from industry professionals.

Career Opportunities

Skills and knowledge in digital media can enhance a career in marketing through not just an understanding of the digital marketing strategies and platforms but also the ability to utilise and monitor new innovations in technology and market trends. Careers specific to digital marketing can include:

  • Digital Marketing Officer
  • Social Media Analyst
  • Digital Campaigns Officer
  • CRM Officer or Manager
  • Digital Account Manager
  • PPC/SEO Analyst

Programme Structure

Courses include:

  • E-Marketing and Social Media Management 
  • Marketing Strategy, Leadership and Planning
  • Digital and Social Media Analytics 
  • Digital Advertising
  • Entrepreneurship in the Digital Sector 
  • Innovation-Driven Marketing 
  • Consumer Psychology 
  • Multichannel Marketing Management 

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details
  • We recommend applying as early as possible for your chosen postgraduate course to ensure you are granted a place.


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • Normally a second class honours degree or above in any discipline awarded by a UK University or a recognised overseas institution.
  • A professional qualification of an equivalent standard is acceptable
  • You are welcome to apply if you do not have a formal qualification but have extensive marketing experience.

Tuition Fee

To alway see correct tuition fees
  • International

    16800 GBP/year
    Tuition Fee
    Based on the tuition of 16800 GBP for the full programme during 12 months.
  • National

    12700 GBP/year
    Tuition Fee
    Based on the tuition of 12700 GBP for the full programme during 12 months.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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