Digital Marketing Middlesex University

Overview

Why study this program?

With the world going digital, businesses are adapting to stay ahead of the curve. As technology continues to evolve, so does our understanding of consumers and their behaviours. From e-commerce to social media, the possibilities are endless.

The Digital Marketing program at Middlesex University equips students with the latest industry-focused assessment and learning to prepare them for the dynamic world of digital marketing. The curriculum emphasises the importance of being socially aware and responsible marketers who can adapt and innovate in different marketing environments, both locally and globally.

The programme is designed with a teaching philosophy which puts you the students at the heart of the learning experience; recognising that you are future-oriented and career-focused and looking to enhance your skills for employment in a range of marketing positions.

What will you study?

Acquire critical knowledge in digital marketing for businesses in the digital era. Explore digital platforms and technologies, such as search and display, while gaining insight into the future of digital marketing, including e-commerce, creativity, innovation, and the growing importance of AI in marketing.

The programme ensures you are equipped with critical transferrable skills in working collaboratively and individually, enabling a smooth transition from academic study to the working environment.​

You will be able to evaluate complex situations critically, write clearly and analytically, synthesise information from various sources, and develop well-informed and justified solutions to marketing challenges.

Careers

The programme supports students' diversity in learning styles and approaches; it is practice-based with hands-on application of knowledge. Authentically designed assessments reflect industry outputs, replicating the activities undertaken when progressing in their careers. It equips graduates with the knowledge and skills required to pursue a career in marketing in roles such as:

• Digital Marketing
• Digital Analytics
• Entrepreneurship
• Content Marketing
• Social Media Executive

• Paid Media Executive

Past graduates have gone into roles such as:

• Set up a Digital Marketing Agency - in India
• Set up a Digital Marketing Agency - in China
• Account Executive - Amazon India
• Digital Strategist - Nigeria
• Social Media Executive - France
• Digital Marketing Head - India
• Start-up - Vietnam