Strategic Communication Lund University

Overview

Key features

The MSc in Strategic Communication from Lund University provides students with an understanding of strategic communication and the closely related fields of organisational communication, public relations and brand communication. On completion of the programme, our graduates have the necessary skills for a career in communication as well as for research.

The programme is based on a holistic approach to communication, which means that communication directed to different stakeholders, different means of communication and for various purposes are included. The programme provides students with an understanding of strategic communication and the closely related fields of organisational communication, public relations and brand communication. The aim is to give in-depth knowledge about communication processes and how they are interrelated.

Career prospects 

The programme provides students with a solid basis for a career in communication. On completion of the programme, our graduates have the necessary skills for a career in communication, as well as for research. The programme qualifies one for PhD studies. 

The skills our alumni possess are in high demand globally and former students can be found in positions such as consultant, corporate communication manager, communication manager, brand manager, project manager, communicator, strategic communicator or specialist. The alumni are particularly satisfied with the mixture of theory and practice that the programme provides.