Luxury Brand Management Goldsmiths, University of London

Overview

Why Luxury Brand Management at Goldsmiths?

Goldsmiths, University of London, is renowned for its innovative approach and strong academic reputation. The M.A. in Luxury Brand Management is designed to provide students with a comprehensive understanding of the luxury sector, integrating theoretical knowledge with practical applications. The university's partnerships with leading luxury brands and cultural organisations enhance the learning experience, offering students unique insights and networking opportunities. The vibrant cultural environment of London serves as an ideal backdrop for studying luxury brands, enriching the educational journey with real-world experiences.

Tuition Fee Breakdown

- Home (full-time): £13,600 per year - Home (part-time): £7,150 per year - International (full-time): £24,350 per year Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured around both compulsory and optional modules, ensuring a well-rounded education. Students will engage with the following compulsory modules:

• Luxury Brands: Retail, Digital and Marketing (30 Credits)
• Luxury Brand Management (15 Credits)
• Intellectual Property, Trademarks and Brands (15 Credits)
• Dissertation (60 Credits)

Additionally, students can select from a variety of optional modules, which may include:

• Consumer Behaviour (15 Credits)
• Psychology of Marketing and Advertising (15 Credits)
• Marketing Strategy (15 Credits)
• Project Management (30 Credits)
• Cultural and Creative Tourism (30 Credits)
• Cultural Relations and Diplomacy II: Explorations (30 Credits)
• Museums and Galleries as Creative Entrepreneurs – Communicating Culture (30 Credits)
• Interpretation, Education and Communication in the Art Museum (30 Credits)
• Enterprising Leadership: An Introduction to Leadership, Enterprise, and Innovation Theory (30 Credits)
• Retail Data and Technology (15 Credits)
• From Idea to Realisation: Entrepreneurial Thinking (15 Credits)
• Creative Social Media (30 Credits)

The modules offered may vary annually, providing students with a dynamic learning experience that reflects current trends in the luxury sector.

Industry Demand

The luxury brand sector is rapidly evolving, and there is a growing demand for professionals equipped with specialised knowledge and skills. Graduates of this programme will be well-prepared to meet the challenges of the luxury goods market, which spans various industries, including fashion, hospitality, and digital media.

Guaranteed Work Experience

The programme includes opportunities for practice-based assignments and voluntary internships with established luxury brands and cultural organisations. These experiences are designed to provide students with hands-on exposure to the industry, enhancing their employability upon graduation.

Careers with Luxury Brand Management

Graduates of the M.A. in Luxury Brand Management can pursue diverse career paths within the luxury sector. Alumni have found positions in various prestigious companies and industries, utilising their skills in brand management, marketing, and entrepreneurship. The programme's strong theoretical foundation also prepares graduates for roles in research and academia, should they choose to pursue further studies.