Digital Marketing and Analytics

Overview

Studying the Digital Marketing and Analytics program from University of Kent , develop a deep understanding of theories and methodologies across digital media platforms and become a seasoned expert in analytic techniques to measure effectiveness.

Our course has a strong focus on marketing metrics and a large practical element, allowing you to physically apply theoretical knowledge and hit the ground running with digital campaigns for real life businesses.

Studying Digital Marketing and Analytics, you critically evaluate and apply to real digital marketing campaigns important topics in the field, such as understanding the digital consumer, digital media design, social media, data mining and digital marketing analytics.

Becoming part of Kent Business School, experience incredible opportunities to develop practical skills through in-class live case studies and visiting industry experts. Those who study this programme will also obtain the coveted Advanced Google Analytics certificate.

Careers

Our Digital Marketing and Analytics graduates find work in both financial institutions and general management in public and private sector management and consultancy both overseas and in the UK in a wide range of companies and organisations, including careers in digital marketing, mobile marketing, SEO account management, web analytics, marketing communications, search and social media in a range of consumer goods, business-to-business, consultancies and not-for-profit organisations.

Companies our graduates have gone on to work with, include:

• Hitachi as Big Data Consultants
• Press Group as Search Engine Optimisation Specialist
• Canterbury Housing Advice Centre as Digital Marketing & Social Media Officer
• European Green as Social Media Coordinator
• Sparta Global as Data Analyst Consultant