Digital Marketing and Analytics University of Kent

Overview

How do brands stand out in a world where every click, like and share is tracked? And how will you stand out in one of the most in-demand career paths today?

The MSc Digital Marketing and Analytics equips you with the creative and analytical skills to thrive in the digital marketing landscape - where insight is driven by data and innovation shapes success.

At KBS, you’ll explore digital strategy, social media storytelling, consumer behaviour, data mining and analytics tools.

You’ll design campaigns, build websites, and analyse real data - while tackling key ethical questions about privacy, AI, inclusion and sustainability.

With guest lectures, industry projects and a strong global focus, you’ll graduate ready to lead digital marketing strategies that are intelligent, impactful and future-facing.

What Triple Accreditation Means for You

• Future-focused: Your teaching will meet the highest international standards – which are valued by employers worldwide.
• Globally-connected: You’ll study alongside students and experts from all over the world – developing your own network.
• Career-ready: You will gain real-world experience and practical skills that strengthen your career prospects and develop a stand-out CV.

Study the Digital Marketing and Analytics MSc at Kent Business School and graduate with the confidence to excel in your career.