Fashion Film and Photography

Overview

Areas of Study

The Fashion Film and Photography programme of Paris College of Art meets the demands of an expanding market for fashion advertising through storytelling in photography and film, using social media and capitalizing on the ability to reach large audiences at a reduced cost through online marketing. Many young fashion brands rely entirely on films distributed online, and festivals devoted to fashion films, like the one pioneered in Paris by Diane Pernet, and this phenomenon is doubtlessly growing. Students with an undergraduate background in photography and demonstrated technical skills (black & white and color photography, light, common software programs for editing) will be considered for admission.

The program combines technical knowledge and principles of photography/film research and theory. Studio classes and workshops conducted by professionals emphasize the mastery of contemporary techniques and professional practices, while theory-based and methodology courses help students develop their personal creative visions. Thanks to internships during the fashion weeks held in Paris several times a year, students will be well prepared to enter the job market and will have started to create a professional network.

Students specialize in photography/film, choosing to produce a final portfolio of either still or moving images, while at the same time continuing to broaden their knowledge and skills through supportive art & design courses and electives. Since graduates are expected to join the job market upon graduation, the focus of the program is on studio and research, rather than on scholarship and preparation for teaching.