Studyportals Study cover for Marketing Management

Marketing Management

Postgraduate Diploma
24 months
Duration
12240 CAD/year
7025 CAD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Set yourself apart in the field of marketing with a solid theoretical foundation and a blend of marketing tools, systems, and strategies to add economic value to any organization with the Marketing Management program at University of Winnipeg.

Visit the official programme website for more information

Overview

Graduates give their employers the competitive edge in market-driven economies using their marketing strategy knowledge to create customer value.

Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change. To gain superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation. PACE offers the Marketing Management program at  University of Winnipeg  in a full-time, two-year format which includes a 4-week internship.

Outcomes

  • Apply strategic frameworks, analytical tools and fundamental concepts to a wide range of marketing management initiatives;
  • Understand how to position products and services, segment markets and identify target market opportunities;
  • Understand how innovation and competitive forces impact the business environment and apply decision-making processes and tools to guide key business decisions;
  • Analyze consumer buying patterns and employ marketing research methodologies to determine environmental and competitive factors affecting products and services;
  • Apply analytical and decision-making tools to competitor and target market analysis, brand management tactics, customer relationship management, and new product development opportunities;

Career opportunities

  • Marketing Communications Specialist
  • Marketing Manager
  • Marketing Coordinator
  • Marketing Director
  • Marketing Specialist
  • Marketing Sales
  • Advertising and Marketing Coordinator

Programme Structure

Courses included:

  • Advertising Fundamentals 
  • Applied Consumer Behaviour Fundamentals
  • Basic Grammar & Editing
  • Business Fundamentals
  • Corporate Sponsorship 
  • Cultural Dimensions & Environmental Influences
  • Customer Relationship Management 
  •  Digital & Social Media Marketing

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
86 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • International students are required to hold a minimum of an undergraduate degree
  • The Cumulative GPA, or Final Percentage, on these transcripts will be assessed for eligibility.
  • In cases where the number of applicants exceeds the available spaces, applicants will be assessed on the following criteria: amount of, and type of work experience; academic grades; and proficiency in English. 

 

Work experience

Marketing Management Diploma applicants must have a minimum of one year of professional work experience.

Tuition Fee

  • International

    12240 CAD/year
    Tuition Fee
    Based on the original amount of 24480 CAD for the full programme and a duration of 24 months.
  • National

    7025 CAD/year
    Tuition Fee
    Based on the original amount of 14050 CAD for the full programme and a duration of 24 months.

Funding

Students attending programs at PACE are eligible for many funding possibilities such as bursaries, scholarships, government student aid, lines of credit, and sponsorship.

Financial Aid is administered by the Awards and Financial Aid Office, which supports the access and excellence mandate of The University of Winnipeg through a comprehensive program of scholarships, awards, prizes and bursaries.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Management
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University of Winnipeg

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