• Application Deadline
  • 24 months
    Duration
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Overview

Graduates give their employers the competitive edge in market-driven economies using their marketing strategy knowledge to create customer value.

Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change. To gain superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation. PACE offers the Marketing Management program at University of Winnipeg in a full-time, two-year format which includes a 4-week internship.

Outcomes

  • Apply strategic frameworks, analytical tools and fundamental concepts to a wide range of marketing management initiatives;
  • Understand how to position products and services, segment markets and identify target market opportunities;
  • Understand how innovation and competitive forces impact the business environment and apply decision-making processes and tools to guide key business decisions;
  • Analyze consumer buying patterns and employ marketing research methodologies to determine environmental and competitive factors affecting products and services;
  • Apply analytical and decision-making tools to competitor and target market analysis, brand management tactics, customer relationship management, and new product development opportunities;

Career opportunities

  • Marketing Communications Specialist
  • Marketing Manager
  • Marketing Coordinator
  • Marketing Director
  • Marketing Specialist
  • Marketing Sales
  • Advertising and Marketing Coordinator

Accreditation

Upon completion of this program students will earn three valuable educational credentials: Marketing Diploma, Digital & Social Media Marketing Certificate and Management Certificate.

Programme Structure

Courses included:

  • Advertising Fundamentals 
  • Applied Consumer Behaviour Fundamentals
  • Basic Grammar & Editing
  • Business Fundamentals
  • Corporate Sponsorship 
  • Cultural Dimensions & Environmental Influences
  • Customer Relationship Management 
  •  Digital & Social Media Marketing

Detailed Programme Facts

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    86

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

Academic Requirements

You need the following GPA score:

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • International students are required to hold a minimum of an undergraduate degree
  • The Cumulative GPA, or Final Percentage, on these transcripts will be assessed for eligibility.
  • In cases where the number of applicants exceeds the available spaces, applicants will be assessed on the following criteria: amount of, and type of work experience; academic grades; and proficiency in English. 

 

Work Experience

Marketing Management Diploma applicants must have a minimum of one year of professional work experience.

Tuition Fee

  • International

    12240 CAD/year
    Tuition Fee
    Based on the original amount of 24480 CAD for the full programme and a duration of 24 months.
  • National

    7020 CAD/year
    Tuition Fee
    Based on the original amount of 14050 CAD for the full programme and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Winnipeg

  • 1056 - 1650 CAD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Students attending programs at PACE are eligible for many funding possibilities such as bursaries, scholarships, government student aid, lines of credit, and sponsorship.

Financial Aid is administered by the Awards and Financial Aid Office, which supports the access and excellence mandate of The University of Winnipeg through a comprehensive program of scholarships, awards, prizes and bursaries.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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