Marketing Management, Postgraduate Diploma

Overview

Graduates give their employers the competitive edge in market-driven economies using their marketing strategy knowledge to create customer value.

Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change. To gain superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation. PACE offers the Marketing Management program at University of Winnipeg in a full-time, two-year format which includes a 4-week internship.

Outcomes

• Apply strategic frameworks, analytical tools and fundamental concepts to a wide range of marketing management initiatives;
• Understand how to position products and services, segment markets and identify target market opportunities;
• Understand how innovation and competitive forces impact the business environment and apply decision-making processes and tools to guide key business decisions;
• Analyze consumer buying patterns and employ marketing research methodologies to determine environmental and competitive factors affecting products and services;

• Apply analytical and decision-making tools to competitor and target market analysis, brand management tactics, customer relationship management, and new product development opportunities;

Career opportunities

• Marketing Communications Specialist
• Marketing Manager
• Marketing Coordinator
• Marketing Director
• Marketing Specialist
• Marketing Sales
• Advertising and Marketing Coordinator