Overview

You will build a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture. It is a distinct, research-led course based on contemporary theory and case material which is challenging and innovative. It draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of our academics.

On graduating you will have an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities.

You will cover specialist marketing subjects, specially written for this Marketing from Royal Holloway University of London and chosen for their relevance to contemporary marketing practice and research and develop forms of analysis and understanding at the very cutting edge.

Your studies will cover issues such as the critical and practical understandings of marketing and consumers and branding. You will also explore the new marketing and consumer environment which both challenges and builds upon traditional marketing concepts.

Career

On graduating with a MA in marketing you will have a theoretical and empirical knowledge of marketing and employed a variety of academically based marketing techniques and practices as well as a critical awareness of current issues at the forefront of marketing in society.

Our graduates are highly employable with the potential to move into variety of different marketing-related roles.

Programme Structure

Courses include:

Marketing

Consumers and Brands

Research Methods

Dissertation

Services Marketing

Marketing Communications

Consumption, Markets and Cultures

Digital Marketing

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-22 00:00:00

Application deadline not specified.

Language

English

Duolingo English Test

120

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Egham, United Kingdom

Disciplines

Marketing View 338 other Masters in Marketing in United Kingdom

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Academic requirements

GPA

Upper Second Class

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Normally we require a UK 2:1 (Honours) or equivalent in relevant subjects but we will consider high 2:2 or relevant work experience.

Candidates with professional qualifications in an associated area may be considered. Where a ‘good 2:2’ is considered, we would normally define this as reflecting a profile of 57% or above.

All teaching at Royal Holloway is in English. You will therefore need to have good enough written and spoken English to cope with your studies right from the start.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

28300 GBP / year

≈ 28300 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

16100 GBP / year

≈ 16100 GBP / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Funding

Scholarships Information

Available Scholarships

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