Studyportals Study cover for Marketing


Aalto University

M.Sc. On Campus
24 months
15000 EUR/year
Tuition fee
Apply date
Start date


Organisations today seek talent that understands how global trends, such as digitalisation, globalisation and circular economy, affect their core business, strategy and brand. The Master’s Programme in Marketing from Aalto University prepares students to face these challenges and provides them with the skills and knowledge to drive a global market and customer strategy.

Visit the official programme website for more information


Markets have become truly global, and digitalisation further accelerates the global flow of products and services, breaking barriers for market entry. Digital technologies also revolutionise the ways in which organisations interact with customers and identify customer needs. Thus, organisations must embrace customer-centricity and see marketing as a strategic imperative. 

Graduates of the Programme in Marketing from Aalto University  have:

  • A customer-centric view of business. Graduates gain a deep understanding of customer behaviour and consumer culture at large.
  • A strategic approach & analytical skill set. Graduates are strategic thinkers with the ability to connect customer and market insights with strategic decision-making. They learn to apply a variety of methods and data sources to analyse the potential success of marketing activities.
  • Creative problem-solving skills. Graduates approach business and societal challenges from a human perspective and are able to present ideas to address them.
  • Ability to leverage technology. Graduates possess a strong analytical skill set and understanding of how technology can help identify customer needs and improve marketing-related business processes.
  • A strong research skill set. Graduates use methodological tools and apply academic research literature in the area of marketing.

Career opportunities

The job market is seeking talent that understands how global trends such as digitalisation, globalisation and circular economy affect a company's core business, strategy and brand. Thus, the Master's Programme in Marketing prepares you for a wide range of career opportunities from marketing-related specialist roles to more general positions as well as leadership, expert, and management positions.

Aalto University has well-established career services which help you get employed in Finland and abroad. Aalto students tend to find good positions with ease upon their graduation. An active entrepreneurship community is present at Aalto, which can help as a springboard for founding your company. Finally, if an academic career is of interest, the Master’s programme in Marketing is a great foundation for doctoral studies and post-doc positions.

Programme Structure

Courses include:

  • Service Business Strategy 
  • Consumer Psychology 
  • Consumer Culture 
  • Marketing Analytics 
  • Advanced Storytelling 
  • Brand Management
  • Meet the Stage

Key information


  • Full-time
    • 24 months

Start dates & application deadlines




120 ECTS


On Campus

Academic requirements

GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • The Programme demands that all candidates have completed bachelor-level introductory courses on marketing as well as statistics, or equivalent. The programme reserves the right to critically assess the applicability of these prior studies presented as equivalent. A study record indicating strong analytical ability, diverse study interests, and timely degree completion is considered a merit. Students entering the programme acknowledge that courses in the curriculum may have additional prerequisites. 
  • If needed, the student can complete these prerequisite courses as electives without delaying degree completion. The degree’s year of completion may have an effect on the evaluation.
  • Transcript(s) of records, degree certificate(s)
  • Please note! Remember to submit course descriptions for the required previous studies. 

Tuition Fee

  • International

    15000 EUR/year
    Tuition Fee
    Based on the original amount of 15000 EUR per year and a duration of 24 months.
  • EU/EEA

    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 24 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

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Check the official programme website for potential updates.

Aalto University