Marketing, M.Sc.

Marketing, M.Sc.

  • Application Deadline
  • 24 months
University rank #137 (QS) ,
The Master's Programme in Marketing from Aalto University centres on Strategic Marketing, Digital Marketing, Retail Marketing and Consumer Culture.


Marketing is a way of thinking and a practice that is quintessential to all dimensions of business. In this programme, you will attain an in-depth understanding of this philosophy and a solid foundation of the skills and know-how required of a top marketing specialist.

Programme overview: four core courses and electives

In the programme, you will study four core courses: Strategic marketing, Digital marketing, Retail marketing and Consumer culture – please see below for more information about these courses.

During your studies, you will complement these core courses with electives such as:

  • Service business strategy
  • Brand performance management
  • Managing innovative selling
  • Consumer behaviour in design and fashion
  • Fashion marketing, and
  • Consumer psychology.

With a special emphasis on professional training in real-life managerial skills, we also offer such electives as Meet the stage: Public speaking and interaction skills and Storytelling - a narrative approach for entrepreneurship.

Broad career prospects

The Master's Programme in Marketing prepares you for marketing management and planning positions. For example, you can work in leadership, expert, and management positions in different organisations, in fields such as

  • communications
  • advertising
  • media
  • marketing research agencies
  • education
  • consultancy

The Marketing programme is offered at Aalto University.

Programme Structure

Courses Included:
  • Marketing, Strategy and Firm Performance
  • Strategy and marketing from a business history perspective
  • Strategic Retail Marketing 2
  • Consumer Culture
  • Digital Marketing
        For more information, please visit programme website.

        Detailed Programme Facts

        • Programme intensity Full-time
          • Full-time duration 24 months
        • Credits
          120 ECTS
        • Languages
          • English
        • Delivery mode
          On Campus

        English Language Requirements

        You only need to take one of these language tests:

        • Minimum required score:


          The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

          Schedule TOEFL®
        • Minimum required score:


          The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

          Schedule TOEFL®
        • Minimum required score:


          The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

          Schedule IELTS
        • Minimum required score (Grade C):


          C1 Advanced is a Cambridge English Qualification. It reports on the Cambridge English Scale between 142 and 210. You will receive a separate score for each of the four skills (reading, writing, listening and speaking) and for Use of English. These five scores are averaged to give you an overall result for the exam. Universities and colleges may ask you to achieve a specific score, either overall or for a particular skill.

          Note: degree programmes and applications may require a more specific minimum score for admission.

        Academic Requirements

        • You need the following GMAT score:

          Required score: 550

          The GMAT - or Graduate Management Admission Test - is a frequent requirement for admission at management and business schools across the world. The GMAT score ranges between 200 and 800 and measures the verbal and quantitative reasoning of test-takers. Read more about the GMAT.

        • Cover letter: printed from the application system and signed. Cover letter pdf is provided in the system after submitting your online application form.
        • Officially attested copy of official Bachelor's degree certificate /diploma if degree is completed. 
        • Official and original transcript of study records or an officially attested copy: see attesting instructions and country-specific requirements below.
        • Authorised translation of transcript if transcript is not in Finnish, Swedish or English.
        • Copy of passport or official identification card with photo indicating citizenship.
        • GMAT or GRE test result in admission group 2 and in both admission groups for Master's Programme in Finance. 
        • Language test scores (if applicable)

                    Tuition Fee

                    • International Applies to you

                      15000 EUR/year
                      Tuition Fee
                      Based on the original amount of 15000 EUR per year and a duration of 24 months.
                    • EU/EEA Applies to you

                      Tuition Fee
                      Based on the original amount of 0 EUR per year and a duration of 24 months.
                    We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

                    Living costs for Helsinki

                    • 975 - 1590 EUR/month
                      Living Costs

                    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


                    StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

                    The Global Study Awards: get funded with up to £10,000 to study abroad

                    Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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