Overview

Markets have become truly global, and digitalisation further accelerates the global flow of products and services, breaking barriers for market entry. Digital technologies also revolutionise the ways in which organisations interact with customers and identify customer needs. Thus, organisations must embrace customer-centricity and see marketing as a strategic imperative.

Graduates of the Programme in Marketing from Aalto University have:

A customer-centric view of business. Graduates gain a deep understanding of customer behaviour and consumer culture at large.

A strategic approach & analytical skill set. Graduates are strategic thinkers with the ability to connect customer and market insights with strategic decision-making. They learn to apply a variety of methods and data sources to analyse the potential success of marketing activities.

Creative problem-solving skills. Graduates approach business and societal challenges from a human perspective and are able to present ideas to address them.

Ability to leverage technology. Graduates possess a strong analytical skill set and understanding of how technology can help identify customer needs and improve marketing-related business processes.

A strong research skill set. Graduates use methodological tools and apply academic research literature in the area of marketing.

Career opportunities

The job market is seeking talent that understands how global trends such as digitalisation, globalisation and circular economy affect a company's core business, strategy and brand. Thus, the Master's Programme in Marketing prepares you for a wide range of career opportunities from marketing-related specialist roles to more general positions as well as leadership, expert, and management positions.

Aalto University has well-established career services which help you get employed in Finland and abroad. Aalto students tend to find good positions with ease upon their graduation. An active entrepreneurship community is present at Aalto, which can help as a springboard for founding your company. Finally, if an academic career is of interest, the Master’s programme in Marketing is a great foundation for doctoral studies and post-doc positions.

Programme Structure

Courses include:

Service Business Strategy

Consumer Psychology

Consumer Culture

Marketing
Analytics

Digital Marketing

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-02 00:00:00
- Apply before 2026-01-02 00:00:00

Language

English

TOEFL^® IBT

92

Schedule TOEFL®

Credits

120 ECTS

Delivered

On Campus

Disciplines

Marketing View 8 other Masters in Marketing in Finland

Join for free or log in to access our complete career info list.

Academic requirements

GRE^®

Required

GMAT

550

English requirements

TOEFL^® IBT

92

Schedule TOEFL®

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Aalto University and/or in Finland, please visit Student Insurance Portal.

Other requirements

General requirements

Scanned colour copy of the original Bachelor’s degree certificate

Scanned colour copy of the original official transcript of study records.

If you have any other higher education degrees you wish to be taken into consideration in admissions, scanned colour copies of degree certificate and official transcript of records. If documents are not in Finnish, Swedish or English, scanned colour copies of authorised translations are required as well.

Copy of a valid passport or an official government-issued identification card with photo and information on citizenship.

Portfolio (electronic)

Demonstrating proficiency in English

Tuition Fee

To always see correct tuition fees

International

15000 EUR/year

Tuition Fee

Based on the tuition of 15000 EUR per year during 24 months.
EU/EEA

Free

Tuition Fee

Based on the tuition of 0 EUR per year during 24 months.

If you are a citizen of the member states of the European Union (EU) or European Economic Area (EEA) or Switzerland, you do not have to pay tuition fee.

Living costs for Helsinki

975 - 1584 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About