Brands, Communication and Culture Goldsmiths, University of London

Overview

This distinctive programme in Brands, Communication and Culture at Goldsmiths, University of London delves into the multifaceted world of branding, exploring its evolution and the significant role it plays across various sectors, including business, politics, and culture. Unlike traditional branding or marketing degrees, this MA offers a theoretical framework that encourages students to critically engage with the subject matter. The curriculum includes compulsory modules that cover a range of topics such as gender, colonial history in branding, social media dynamics, and contemporary social classifications through geodemographics.

Students will gain a thorough understanding of the historical context and development of branding, alongside its relationship with modern communication and cultural practices. The course invites students to ponder the implications of branding techniques employed by states in their interactions with citizens, fostering a critical perspective on how branding shapes societal norms and values.

Why Brands, Communication and Culture at Goldsmiths?

Goldsmiths stands out for its unique approach to branding education, combining theoretical insights with practical applications. The university's strong research background ensures that students are learning from leading academics who are actively engaged in contemporary issues. The diverse student body enriches the learning environment, fostering collaboration and the exchange of ideas among individuals with varied experiences and interests.

Tuition Fee Breakdown

The tuition fees for the MA in Brands, Communication and Culture are as follows:

• International students: £23,000 per year
• Domestic students: £11,800 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The programme structure includes:

Compulsory Modules:

• Branding I: History, Contexts and Practice
• Branding II: Key Themes and Debates

Optional Modules: Students can select from a variety of modules in Media, Communications and Cultural Studies and Sociology. Dissertation: A research project on a topic of the student’s choice.

Recent dissertation topics have explored themes such as socially conscious branding, the analysis of music festivals, and the implications of branding within various industries, including healthcare and fashion.

Assessment methods will vary depending on the modules chosen, incorporating coursework, presentations, and practical projects, ensuring a comprehensive evaluation of students' understanding and skills.

Careers with Brands, Communication and Culture

Graduates of the MA Brands, Communication and Culture at Goldsmiths, University of London have successfully pursued diverse career paths, including:

• Branding and brand strategy
• Marketing and advertising
• Public relations
• Digital and social media management
• Cultural consultancy
• Creative industries and media organisations

The skills developed during the programme, such as strategic thinking, cultural analysis, research expertise and advanced communication abilities, prepare graduates for leadership and specialist roles across the creative and commercial sectors. Alumni have gone on to work in global brands, cultural institutions and innovative start-ups, contributing to contemporary debates and practices in branding and communication both in the UK and internationally.