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Digital Marketing, M.Sc.

  • Anytime
    Application Deadline
  • 24 months
    Duration
University rank #185 (QS) Dublin, Ireland
This full-time Masters course in Digital Marketing at University College Dublin is aimed at graduates who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. The combination of strategic, analytical and practical elements will provide graduates of this course with a distinct advantage in the marketplace.

Overview

The Master Degree in Digital Marketing is offered by University College Dublin. It is open to Irish and international business graduates (or related areas), who want to improve their digital skills, be industry-ready and find exciting jobs in the digital capital of Europe.

The close association between UCD Smurfit School, Dublin and the world’s leading digital marketing companies’ offers students and professionals on the course a great opportunity to gain experience from the best in the industry.

Course content is delivered by a team comprising leading academics from the field and top professionals from global internet companies.

Career 

Graduates of the MSc in Digital Marketing find exciting career opportunities in any of the following areas/roles: Marketing Management; Advertising and Design; Digital Marketing Manager; Digital Consultant; Web/Online Manager; Digital/Social Media Specialist; Market Research and Public Relations.

Potential careers for our graduates include:

  • Marketing Manager
  • Digital Marketing Manager
  • Web/Online Manager
  • Market Research
  • Sales Development.

Programme Structure

Courses Included:

  • Digital Communications Management
  • Digital Marketing Strategy& Campaign Plan
  • Digital Business Model & eCommerce
  • Market Research Methodology & Data Analysis
  • Creativity Innovation & Entrepreneurship
  • Sales Management
  • Digital Technology & Design
  • Brand Management Digital.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 24 months
    • Intensity Flexible
    • Part-time variant
      Evening, Weekday, Flexible
    • Duration description

      12 months full-time; 24 months part-time

  • Credits
    90 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

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  • Minimum required score:

    90

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    600

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • A minimum second-class honours degree (or equivalent) in Business/Commerce, Marketing, Psychology, Computer Science or a related area
  • A primary degree with a minimum of three years’ work experience in a Marketing role
Documents Required:
  • Transcripts
  • Cv
  • English Language Test
  • References
  • Additional Documentation.

Tuition Fee

  • International

    19200 EUR/year
    Tuition Fee
    Based on the original amount of 19200 EUR per year and a duration of 24 months.
  • EU/EEA

    13950 EUR/year
    Tuition Fee
    Based on the original amount of 13950 EUR per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Dublin

  • 1100 - 1800 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Check your budget and academic fit with this study

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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