General Management

Vlerick Business School

M.Sc. Blended
10 months
15800 EUR/year
15800 EUR/year
Tuition fee
Apply date
Start date


Gain insights into all core management domains with this highly flexible management programme. You’ll get a solid foundation in all management disciplines and have the opportunity to tailor your curriculum through a wide range of electives. You'll receive the necessary knowledge, hands-on experience and a skillset to prepare you for leadership in the fast-moving business world. 

Visit the official programme website for more information


With this intensive programme you'll gain a solid foundation in all core management disciplines. Whatever your study background, you'll develop well-rounded knowledge and a skillset to maximise your career opportunities. The General Management programme is offered at Vlerick Business School .

You'll also gain expertise in a number of specialist areas through a broad offer of electives and hands-on boot camps, and by choosing your own consultancy project.

You can join the programme on one of our campuses in Ghent or Leuven. you might visit the other campuses, depending on which electives you choose.

Your career starts now!

Give your career the kick-start it deserves! From day one our professional career advisors will work with you to identify your values and enhance your job search.

Your career journey

Through practical workshops, small group sessions, one-to-one coaching, and career and networking events, you’ll get a better understanding of what your career goals are and how to match them with the job market.

Our boot camps are designed to immerse you in the specifics of a well-defined domain. For three weeks, you'll attend advanced classes, take part in in-depth exercises and apply your knowledge to real-life challenges. Our boot camp offer is renewed every year based on student and employer demand.

Students interested in HR can even opt to follow the dual degree of European HR Management, during the last three months of the programme.



Programme Structure

Sep - Feb Management EssentialsIntro to Financial Accounting

The purpose of this course is to provide you with a general understanding of the financial reporting process. The course concentrates on the preparation and interpretation of financial statements (balance sheet, income statement, statement of stockholder’s equity and statement of cash flow) according to International Financial Reporting Standards (IFRS). It gives a thorough understanding of the accounting function, key accounting concepts and decision making using financial accounting information.

Intro to Statistics

One can easily describe Statistics as the skillset required for collecting data, organising data, analysing data and finally interpreting data. Indeed, quite some data to be tackled here… In this course, though, the learning is not in the data as such but in the road to information, extracted from the data. Step by step we will explore the fundamentals of statistics and discover how these techniques and insights relate to business applications. Killing two birds with one stone, this course will also make you technically ready for other managerial courses included in your Vlerick curriculum, such as Operations Management, Market Research or Decision Sciences.

Intro to Economics

Upon completion of the course you will:

  • understand the meaning of economics and economic systems, and how economics influences all stakeholders in society
  • understand the meaning and challenges of globalisation and international economic integration and to be able to determine their influence on the future performance of a country/ organisation/ manager
  • understand the behaviour of consumers and firms in a modern economy
  • understand how aggregate economic activity is measured
  • understand the implication of the interaction between changes in one or more of a wide range of macro-economic forces (economic growth, unemployment, inflation, exchange rates, balance of payments)
  • know what economic information is needed and available to make an informed decision, and to know how to integrate this information, process it and arrive at a decision
  • integrate the above so as to understand how and why economic policy decisions are made, and to determine the impact of such decisions on the managerial function
Decision Sciences for Business

The course will focus on different techniques used for the decision-making process. We devote our sessions to modeling concepts that are applicable to a variety of different management situations. This course brings a mix of creativity and technical know-how and will focus on the different techniques that can be used in modeling. We will pay a lot of attention to mathematical programming (linear programming and integer programming), and will demonstrate the application of this well-known technique by means of real-life examples and practical applications. Other techniques that will be covered are decision tree analysis and simulation.

Management Fundamentals

Corporate Finance

The course covers the basic principles of corporate finance and provides the conceptual framework indispensable to assist managers in making good decisions. The three main decisions that firms face are: where to invest, how to finance an investment and whether and how to return profits to providers of capital. The objective of this course is to provide students with a solid knowledge of the fundamental concepts and tools in corporate finance that allow individuals to intelligently solve practical business problems. There will be a strong emphasis on intuition and applicability, so we will take a detailed look at several real-life cases.

Strategic Management Accounting

The aim of this course is to discuss and analyze the managerial issues encountered in the design and use of management accounting and control systems for improving business performance. More specifically, we will focus on the cost management and performance measurement tools that provide executives with relevant information to manage their businesses for sustainable success. The course is designed to enable you to gain both the necessary qualitative insights and analytical skills, and to develop an appreciation of the importance of accounting and control systems in the successful management of organizations.

Marketing Management

The primary objective of this course is to provide you with an introduction to a set of core marketing concepts and models. The course highlights the essentials of strategic and operational marketing. Specifically, concepts related to Marketing Analysis, Marketing Segmentation, Pricing Strategies, Marketing Communication, Consumer Behaviour, Brand Management and Marketing Channel strategies will be discussed. The course offers a mix of theory and practice insights. It consists of plenary sessions during which you are regularly asked to discuss in small groups about specific ‘on-the-spot’ cases.

International Management

This course aims at preparing participants for their careers in a dynamic global environment. In addition to providing an understanding of the scope, complexities and interdependencies of international business, the course aspires to develop in participants the managerial skills that are essential if businesses are to succeed in this highly competitive environment. While these objectives can be achieved to some extent within the classroom, they are more effectively realized by combining a conceptual understanding with a confrontation of real issues in context.

Operations Management

This course aims to (1) familiarise you with the major operational problems and issues that managers are confronted with, and (2) provide you with language, concepts, insights and tools to deal with these issues in order to gain competitive advantage through operations. We will see how different business strategies require different business processes, and vice versa, how different operational capabilities allow and support different strategies to gain competitive advantage. Throughout the course, a process view of operations will be used to analyse different key operational dimensions such as flow management, supply chain management, and quality management.

Innovation Management

This course is designed to equip you with the state-of-the-art knowledge and best practices needed to successfully design and implement innovation strategies in entrepreneurial and established technology-driven corporate contexts. First, we discuss the foundations of technological innovation. Second, we formulate ‘balanced’ innovation strategies that take into account technology trajectories and the distinction between sustained and disruptive innovations. Further, we discuss how firms implement innovation strategies. You will learn about sustained innovation processes as well as disruptive innovation such as sensing networks and corporate venturing.

Corporate Sustainability & Responsibility

The main objective of the course is to discuss, explore and clarify the content, meaning and different dimensions of (strategic) CSR. In order to achieve this, specific attention will be paid to how CSR can be integrated in different management disciplines such as performance management, reporting, HRM, supply chain management, marketing, etc. Also, the course aims at discussing and explaining how and to what extent CSR can lead to innovation in products and services. Ultimately, we explore whether and to what extent CSR can lead to a competitive advantage. Specific attention will also be paid to the topic of stakeholder management and engagement.


This course will provide you with a stimulating introduction to the theory and practice of entrepreneurship and new venture creation. The central aim of the module is to de-mystify entrepreneurship and to demonstrate that many of the skills and competences required to launch and grow a successful business can be learned and practised. In order to maximize your learning, we will tap into entrepreneurial experiences as much as possible. First, this course will provide hands-on learning on what it’s like to actually start a company. Second, we will discuss different entrepreneurial stories in particular case studies. Third, we will rely on testimonials of a series of entrepreneurs.

Strategic Management

The intention of this course is to give an overview of all essential aspects of strategic management. The primary objective is to provide you with a thorough understanding of the issues underlying value generation and value capture in business enterprise. You will be familiarized with various models, theories and tools that will allow you to effectively analyse complex competitive situations and to make decisions that increase a firm’s competitive standing vis-à-vis its market rivals. The format of the course is based on the idea that one can master strategic thinking by practicing it. Thus, it will be mostly constructed around your experiential learning.

Human Resources Management

In this course we adopt the perspective of the general manager to address human resource topics from a more strategic perspective. We will elaborate on how HRM can help the organization in developing competitive advantage through practices such as recruitment & selection, career management and development, performance and reward management, change management, job design and employee engagement, and the management of downsizing processes. A central theme throughout this course is the integration of HRM-practices within the organization as a whole (both vertical and horizontal alignment).

Deep Dive Challenge

The goal of the Deep Dive Challenge is to introduce you to a number of major strategic questions senior managers have to deal with. The challenge highlights the holistic nature of managerial thinking by requiring you to think about different functional domains of management in an integrated way. The Deep Dive Challenge offers you a starting point to link management theory to practice by working on managerial questions that will be covered in the different management courses throughout the year.


The goal of this simulation is to emphasise the integration between the management of the different functional domains at the operational level. In the context of a recent management buy-out, you have to present your recommendation to the Board of Directors on how to improve the company’s value, measured by its ROCE (Return on Capital Employed). Your recommendation should take the form of a “100-day action plan”, in which you outline the priority initiatives and action steps. Next to that, it should include the potential impact on the ROCE, the possible risks when implementing it and the efforts needed to execute the plan.


The goal of IMEx (Integrated Management Exercise) is to emphasize the integration between the management of the different functional domains on an operational, tactical and strategic level. IMEx provides the opportunity to apply various techniques and concepts taught in different courses and will be played in teams. Each team represents a fictitious company competing in the Toy Industry. Based on a computer simulation, teams will have to make managerial decisions in a competitive, dynamic and interactive environment over a horizon of 12 quarters (periods). The performance of the company will be translated, amongst others, into an economic, environmental and social index. These three represent the so-called triple bottom line (TBL).

Professional Management Skills

Professional Management Skills

The course consists of a three-day seminar and offers an in-depth opportunity to assess your own skills profile in an active environment, rather than just thinking and talking about your skills. It has two main objectives:

  • To support your personal and professional development by enhancing a number of important competencies, both on the individual level (e.g. knowledge of your own cognitive and interaction style) and the professional level (e.g. presentation skills, brainstorming skills, communication skills, giving and receiving feedback, intercultural awareness).
  • To provide you with some basic theoretical frameworks, practical information and hands-on experiences to reflect on and manage group dynamics and interaction between people.
  • Career Skills

    This course includes a mixture of class sessions, coaching in small groups, practical exercises and exchanges with practitioners and alumni. It has two main objectives:

  • To support your future career by developing a number of important career competencies.
  • To provide you with practical information and training regarding the different stages of the job search process. During and after the course, you will have the opportunity to receive individual feedback on your CV and cover letter and to discuss your job search process with a career advisor. This course will be the start of other events organised by Career Services.
  • Negotiation skills

    March : Electives & Bootcamp

    April - June: In-company project

    This course is focused on providing you with a foundational understanding of principled, value-enhancing negotiation, which enables you to develop the competence and confidence to successfully negotiate your business and personal future. It draws on principles taken from academic research on negotiation and illustrates them through role plays and practical exercises. The core of the course is a series of simulated negotiations that increase in complexity over the course. We provide a negotiation perspective on topics such as communication, conflict dispute resolution, decision-making, power deployment and persuasion, in order to augment your overall performance.

    Key information


    • Full-time
      • 10 months

    Start dates & application deadlines




    60 ECTS


    • Regular mandatory meetings
    • Continuous support with feedback on request
    • Individual work/assignments (with online group discussions)

    Academic requirements

    GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
    157 (verbal)
    158 (quantitative)
    GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

    English requirements

    TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
    IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

    Other requirements

    General requirements

    Degree requirements

    • All candidates for the Master programmes should fulfill one of the below requirements:

    For candidates currently studying in Belgium: 

    • a Masters degree from a recognized institution

    For candidates studying outside of Belgium: 

    • a Masters degree from a recognized institution OR
    • a 3 or 4-year Bachelor* degree from a recognized institution

    You can either join our admissions test on campus or via skype (VBAT) and take our in-house analytical test as well as the personal interview. Alternatively, you can also send in the necessary documents (GMAT/GRE and English proficiency test) and just have the personal interview via skype. The first step would be to start your application on

    Tuition Fee

    • International

      15800 EUR/year
      Tuition Fee
      Based on the original amount of 15800 EUR per year and a duration of 10 months.
    • EU/EEA

      15800 EUR/year
      Tuition Fee
      Based on the original amount of 15800 EUR per year and a duration of 10 months.


    We offer a number of partial scholarships, based on academic excellence or outstanding profiles :

      • GMAT/GRE Excellence, with a minimum GMAT of 700 or GRE 164 quantitative & 163 verbal
      • Academic Merit, for students with study results equal to great distinction or higher
      • Vlerick Spirit, for people displaying an Entrepreneurial attitude, International mindset or have proven leadership experience
      • Need based scholarship

    Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

    Fresh content

    Updated in the last year

    Check the official programme website for potential updates.

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    General Management
    Vlerick Business School