Marketing Management De Montfort University

Overview

The world of marketing is both popular and challenging, offering many creative and fast-paced job opportunities. It’s an exciting and innovative field of work and this course reflects the ever-changing landscape of the industry. 

Key facts

• You’ll learn how to analyse markets, apply marketing theories to different scenarios and contexts, identify marketing opportunities and use these to help resolve business issues, and learn about the important role social media and digital marketing play for companies and organisations.
• Grounded in the latest theory and with a strong focus on practical elements, you’ll develop marketing expertise that can be applied across many different contexts and enhance your employability across a multitude of career paths. Key topics such as developments in social and digital media are embedded throughout the course and integral to certain modules.

• Graduates from the  Marketing Management MSc programme from De Montfort University are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.
• Recent graduates from our Marketing Management MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.