The world of marketing is both popular and challenging, offering many creative and fast-paced job opportunities. It’s an exciting and innovative field of work and this course reflects the ever-changing landscape of the industry.
You’ll learn how to analyse markets, apply marketing theories to different scenarios and contexts, identify marketing opportunities and use these to help resolve business issues, and learn about the important role social media and digital marketing play for companies and organisations.
Grounded in the latest theory and with a strong focus on practical elements, you’ll develop marketing expertise that can be applied across many different contexts and enhance your employability across a multitude of career paths. Key topics such as developments in social and digital media are embedded throughout the course and integral to certain modules.
This Marketing Management programme from De Montfort University is an ideal choice if you’re looking to start a career in marketing, and offers students the opportunity to learn the fundamentals of the industry, so it’s suitable even if you’ve previously studied other subjects such as finance, the arts, computing, engineering or architecture.
Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.
Recent graduates from our Marketing Management MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.
- This course is accredited by the Chartered Institute of Marketing (CIM).
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- Marketing Theory and Practice
- Managing Advertising and Communications
- Marketing Research in Practice
- Strategic Customer Engagement
- Research Methods for Marketers
- Advanced Marketing Analytics
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- 12 months
- 72 months
Start dates & application deadlines
- StartingApply anytime.
It is important that you send your application as soon as possible.
DisciplinesMarketing Management, Organisation & Leadership Digital Communication View 1453 other Masters in Management, Organisation & Leadership in United Kingdom
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Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification.
- No previous experience in marketing is required. Applicants with previous marketing qualifications should consider the Strategic and Digital Marketing MSc, which is designed for those with existing marketing experience.
- Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.
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International14600 GBP/yearTuition FeeBased on the original amount of 14600 GBP per year and a duration of 12 months.
EU/EEA7700 GBP/yearTuition FeeBased on the original amount of 7700 GBP per year and a duration of 12 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.