International Marketing Strathclyde Business School

Overview

Studying International Marketing at Strathclyde Business School offers a unique opportunity to delve into the complexities of global marketing strategies. The programme is recognised for its academic excellence, holding accreditations from AACSB, EQUIS, and AMBA, which highlight its commitment to high-quality education. Strathclyde is also celebrated as the UK University of the Year and Scottish University of the Year for 2026, reflecting its outstanding reputation in higher education.

Why International Marketing at Strathclyde? Strathclyde Business School stands out due to its strong emphasis on practical learning, industry partnerships, and a diverse student body. The teaching faculty comprises experts with extensive research backgrounds and industry experience, ensuring that students receive a comprehensive education that is both theoretical and applicable. The school’s strategic location in Glasgow, a vibrant city known for its cultural diversity and economic activity, further enhances the learning experience.

Syllabus

The MSc International Marketing programme consists of core modules and elective options, allowing for a tailored educational experience. Core modules include:

• Strategic Global Marketing
• Cross-Cultural Buyer Behaviour
• Marketing Research in a Digital Age
• Brand Management & Strategy
• Social Responsibility & Sustainability

Students also have the opportunity to choose from a range of elective modules that align with contemporary marketing challenges, such as:

• Artificial Intelligence in Marketing
• Destination Marketing Management
• International Services Marketing
• Export Marketing

Throughout the academic year, students engage in a capstone project, which can either be a dissertation or a practical industry project, allowing them to apply their learning in real-world scenarios.

Industry Demand

The demand for skilled marketing professionals with a global perspective continues to grow as businesses expand their reach across borders. Graduates of the MSc in International Marketing are well-equipped to meet this demand, possessing the necessary skills to navigate the complexities of international markets.

Careers with International Marketing

Graduates of the MSc International Marketing programme often find themselves in rewarding roles across various sectors, including multinational corporations, marketing agencies, and non-profit organisations. Alumni have successfully secured positions in companies renowned for their global presence, leveraging their expertise in international marketing strategies to drive business success.

Accreditation

Our Department of Marketing is one of the oldest, largest and best marketing departments in Europe. We’ve an international reputation for the quality of teaching and research. Our staff also as advisors to private and public organisations; some hold senior positions in the Chartered Institute of Marketing, the Marketing Research Society and other professional associations.

We’re affiliated with the Chartered Institute of Marketing and the Marketing Society.

• AACSB
• EQUIS