M.Sc. On Campus Online

Digital Marketing

Heriot-Watt University

12 months
19752 GBP/year
9120 GBP/year
Tuition fee
Apply date
Start date


The MSc Digital Marketing at Heriot-Watt University will equip you with the specialist digital marketing knowledge and skills that are sought-after by employers from all markets and sectors and is designed to position you as a marketing professional with digital expertise.


Our MSc in Digital Marketing from Heriot-Watt University enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.

Key Features 

  • There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3.  Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.
  • There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience and Digital Marketing Analytics). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice).

Programme Structure

Courses include: 
  • International Strategic Marketing
  • Strategic Innovation Management
  • Entrepreneurship and Creativity
  • Digital Customer Experience
  • Contemporary Business Technology
  • Databases and Information Systems

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details

National deadline is for Scottish and RUK students.


180 alternative credits


On Campus, Online

Academic requirements

GPA admission requirements GPA
Lower Second Class
First Class (recommended)

Other requirements

General requirements

  • A good Honours degree (first or second class), or its non-UK equivalent, in a related subject.
  • Applicants with relevant education and work experience may also be considered.

Tuition Fee

To alway see correct tuition fees
  • International

    19752 GBP/year
    Tuition Fee
    Based on the tuition of 19752 GBP per year during 12 months.
  • National

    9120 GBP/year
    Tuition Fee
    Based on the tuition of 9120 GBP per year during 12 months.


  • UK: £4,560
  • Overseas : £9,876

Living costs for Edinburgh

725 - 1167 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing
Heriot-Watt University


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