FH CAMPUS 02 – University of Applied Sciences was founded in 1995 and is located in Graz, Austria. Just one year later, the Bachelor’s program in Marketing (today: Marketing & Sales) was launched. In 2001, the Bachelor’s program was offered in a full-time format for the first time. Today, FH CAMPUS 02 proudly counts over 7,000 alumni across its five departments. 

Across five departments, eight bachelor’s and six master’s programs are offered, all with a strong emphasis on practical, hands-on learning and close collaboration with industry partners. The Automation Technology and Marketing & Sales departments also offer programs taught in English. Regardless of their chosen program, all students have the opportunity to participate in an exchange semester or complete an internship abroad, gaining valuable international experience. 

In the Marketing & Sales department, the research focus lies on Branding & Strategic Marketing, Consumer Behavior, and Strategic Management. Additionally, the department hosts a Josef Ressel Center, which supports academic research in the field of Platforms and Digital Ecosystems.

Graduates of the Bachelor’s program in Marketing & Sales enjoy a wide range of career opportunities. Some of the most common roles include Sales Manager, Marketing Manager, Social Media & Content Manager, Account Manager, and Product & Brand Manager.