In 1970, Anhembi Morumbi was founded as the first college in Brazil to offer higher education in the Tourism sector. Back then, many people did not quite understand the breadth of the Tourism segment, or even its importance to the country’s economy. Concepts such as tourism potential and hospitality were introduced.

It is the first University to build a SPA School and a Healthcare simulation center. When launching its Distance Learning courses ten years ago, Anhembi Morumbi University also showed its innovation, using the most appropriate technology for distance learning so the student is able to study when and where he wishes to.