Public Relations

University of the Arts London (UAL)

Overview

Gain a solid grounding in the theory and practice of public relations with this highly- regarded Masters degree in Public Relations at University of the Arts London (UAL) which is accredited and/or recognised by the following professional and industry bodies:

• The Chartered Institute of Public Relations (CIPR)
• The Public Relations and Communications Association (PRCA)
• The International Association of Business Communicators (IABC).

This course will appeal to graduates already working in public relations who wish to develop their careers through a Masters qualification, those seeking a career move into the sector, or those wishing to build on their first degree and start a PR career based on  a strong personal and practical knowledge of the field.

What you can expect?

You can expect to develop the combination of intellectual abilities, practical skills and industry knowledge that is needed to manage the reputation of brands and organisations, add value to their operations and support their goals.

This course gives you a framework for planning public relations programmes, the practical skills for delivering campaigns as well as addressing the role of research and evaluation in PR.

You will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and consider how they link to corporate strategy.

You will have the opportunity to plan and implement national and international campaigns yourself on a series of practical assignments and exercises responding to briefs on the course.

Work experience and opportunities

You will have the opportunity to explore the practicalities of using public relations tools such as media relations and crisis management. The specific skills of storytelling and writing for media across traditional and digital media channels are also practised, along with the role of persuasion and influence.

You will develop an understanding of the needs of audiences and how to communicate with them. The course also considers the wider cultural and societal landscape in which public relations operates, touching on areas such as celebrity, power and the impact of globalisation.

Along with the specialist research methods sessions, consideration of these issues helps develop your analytical skills in preparation for writing a final dissertation on a PR topic of your choice.

Accreditation

Chartered Institute of Public Relations