Overview
In this context, the demand for communication professionals with the knowledge and skills necessary to address these issues has never been greater, despite (or because of) the current economic crisis. The Master in Strategic Communication Management and Public Relations at Pompeu Fabra University offers this knowledge and these skills.
Its syllabus, which has been developed after identifying the needs of modern communication executives, is therefore focused on the acquisition of the basic skills needed in contemporary communication, and contributes to learning about professional practice in various areas: agencies, brand strategy firms, non-profit organizations, public and private companies and government bodies.
By means of practical training, students learn to think strategically, to have a global perspective on communication and public relations, and to become leaders in the digital world.
This master's degree is taught entirely in English, and students obtain a joint degree from the University of Stirling and Pompeu Fabra University. The first semester is taught in Stirling, and the second in Barcelona. Students choose where to study in the third semester, when they prepare their master's degree final project.
Professional prospects
It provides its students with the necessary competences to investigate or manage the administration of organizations of all sizes and sectors, and especially relations with stakeholders, the media and public agenda management. It also prepares graduates for a professional or research career in the field of public relations and communication management, with a view to an international career.
Objectives
- o help students understand the role and opportunities of strategic communication, its connection to business objectives, and its origin in the theories of modern strategic communication.
- To develop students' abilities to think and reflect critically and analytically on the problems and issues of strategic communication.
- To familiarize students with the wide range of communication techniques, and to teach them how to use them in an integrated and strategic manner.
- To provide students with the opportunity to work on problems and opportunities in communication with real clients.
- To encourage students to apply and uphold the principles of professional ethics.
More information
Visit official programme websiteProgramme Structure
Courses include:
- Public Relations and Public Communications. Theories
- Media Relations
- Research for Dissertation
- Strategic Public Relations Planning
- Public Relations and Digital Media
- Public Affairs and Advocacy
- Research and Evaluation for Practice
- Public Diplomacy and Strategic Comunication
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Credits
90 ECTS
Delivered
On Campus
Disciplines
Communication Sciences Strategic Management Public Relations View 14 other Masters in Strategic Management in SpainAcademic requirements
GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems. Upper Second Class
English requirements
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 90
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 6.5
Other requirements
General requirements
A minimum of a second class honours degree (2.1 preferred) or equivalent in a relevant subject. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.
Tuition Fee
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International
15950 EUR/yearTuition FeeBased on the original amount of 15950 EUR per year and a duration of 12 months. -
EU/EEA
6500 EUR/yearTuition FeeBased on the original amount of 6500 EUR per year and a duration of 12 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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