Media Leadership (Robert Kennedy College) University of Cumbria

Overview

Media Leadership (Robert Kennedy College) at University of Cumbria creates distinctive managers with a solid understanding of core business functions, such as organisational behaviour, marketing and strategic management, combined with important business skills specific to the increasingly competitive media sector. There can be no question that the media industry is changing at an unprecedented pace, with individuals “bombarded” with news and information at an ever-increasing rate, with greater degrees of personalisation. This programme provides an opportunity to study a subject specific MBA using a distributed learning environment that will enhance your academic experience.

On this course you will...

• Further develop relevant business, media management and organisation knowledge, both academic and professional, in line with postgraduate standards/benchmarks and in the context of media and leadership;
• Develop critical reflection skills and engagement with organisational and professional theory to understand, and where appropriate, challenge existing individual and organisational perspectives and practices, with a particular emphasis on the media industry;
• Develop, and where appropriate apply, knowledge of new technologies, such as Artificial Intelligence, to add value by enhancing organisational capability, within an understanding of the growing role and impact of media;
• Develop an understanding of an organisation’s strategic focus and the impact of leadership on the inter-relationship between the organisation and clients in the modern environment of information-based media involving journalism, marketing and public relations, while critically exploring key issues and forces shaping the development of digital media in a global context, particularly convergence of activities and interactivity with audiences;
• Develop commitment to continuous personal and professional development, independence and reflective learning, with particular emphasis on the media industry as well as with entrepreneurship;
• Develop particular expertise and understanding in the fields of business, management and leadership with a specific focus on the media sector.