AI and Digital Media University of Roehampton

Overview

Artificial intelligence is reshaping how creative work is developed, produced and experienced. This AI and Digital Media program offered at University of Roehampton enables you to explore these changes through hands-on studio practice, critical enquiry and professional project development.

Learning takes place through studio projects, experimentation, prototyping and live or industry-inspired briefs rather than narrow training in specific software. Alongside practical production, you will consider questions of authorship, creativity and digital culture while developing work that responds to contemporary media practice.

Teaching is supported by Roehampton’s specialist creative facilities, including the Media Centre. Based on a London campus connected to cultural and creative activity, the course supports the development of both professional confidence and intellectual understanding.

A major final project enables you to produce a substantial creative, applied or consultancy-focused outcome.

Why this course

This is a practice-led master’s for students who want to work creatively, professionally and responsibly with AI in digital media.

You will develop portfolio-ready work through studio production, experimentation and project-based learning. The programme combines creative making with critical engagement, supporting exploration of how artificial intelligence is influencing authorship, labour, innovation and production across the creative industries.

With its professional focus, cross-media experimentation and final public showcase, the course prepares you for emerging opportunities in AI-enabled media and creative roles, such as digital content creator, digital designer, digital media artist, AI consultant, creative change consultant, project and workflow manager, and AI governance and compliance advisor.

• Studio-based learning through making and experimentation
• Focus on creative production rather than computer science
• Engagement with live briefs and industry-facing project work
• Exploration of authorship, ethics and innovation in digital culture

• Development of portfolio work and a final showcase

Careers

Graduates will be prepared for roles across digital media, creative production and emerging AI-informed industries.

You will complete the programme with a portfolio of practical work and an understanding of contemporary media practice, supporting entry into roles such as:

• AI content producer
• Creative technologist
• Digital media strategist
• Social media and audience engagement manager
• AI-assisted digital marketing executive
• Content designer for emerging platforms
• Creative project manager
• Media researcher specialising in digital culture and AI