Business Analytics Edinburgh Napier University

Overview

This Business Analytics program at Edinburgh Napier University focuses on the practical application of analytical techniques in business settings, making it ideal for those who want to excel in business intelligence, business insight, business analysis, management consultancy, or simply wish to make better use of data and make more accurate decisions in their current field.

Imagine gaining hands-on experience and the practical skills needed to stand out in the competitive business world. Our curriculum aligns with the Certified Analytics Professional (CAP) qualification, potentially shortening your path to CAP certification.

Key Features

In today's data-driven world, businesses are eagerly looking for individuals with the expertise to extract meaningful insights from the volumes of data now available to them. Our MSc Business Analytics program equips you with the knowledge, skills, and hands-on experience you need to become a business-ready analytics professional.

You'll gain the knowledge and practical experience to effectively utilise descriptive, prescriptive, and predictive analytics to make sound business decisions and drive success within any organisation.

A key design thread linking the program's modules is the development of performative competency. Together, the modules you study will develop your ability as a  'business-ready' analytics professional who can choose the best techniques to address different business problems, formulate models with software and programming tools, and interpret and then persuasively communicate findings to both a technical or lay audience.

Careers & employability

Graduates will have gained useful and practical business skills and descriptive, prescriptive and predictive analytics knowledge. This will enable them to significantly contribute to the performance of any organisation and to deliver important information for key business decisions and business development within the global business environment. 

Additionally, the program will develop software and modelling skills for implementing analytics projects, including the use of tools that are widely used in the analytics industry such as Python, R, Excel-based modelling, and Simul8.

What does a Business Intelligence Analystdo?

A Business Intelligence Analyst professional plays a vital role in supporting businesses to make date-driven decisions. They collect, analyse and interpret large volumes of data to transform numbers into actionable insights that inform business decisions. Working in this role will mean you have excellent problem-solving skills, digital abilities and great communication.

Daily tasks and responsibilities in this role may include:

• Data collection and integration

• Data analysis

• Identifying trends and opportunities

• Business development and optimisation