Business Analytics American University of Beirut - Mediterraneo

Overview

The Business Analytics course at American University of Beirut - Mediterraneo integrates analytics, management, and  communication, connecting advanced analytical tools to real-world decision environments and equipping graduates to drive performance and digital transformation across industries.

Learning Outcomes

Knowledge

• On successful completion of this program the graduate will be able to:

• Identify technological frameworks for collecting, preparing, processing, analyzing, and delivering data. R​ecognize the challenges of implementing business analytics solutions, including strategic alignment, planning, project management, team leadership, conflict resolution, negotiation, and convincing techniques.

Competence & Skill

• On successful completion of this program the graduate will be able to:

• Clean data. Analyze data. Effectively communicate complex analytical results and insights to a mixed audience. Exhibit advanced analytical modeling and problem-solving skills to best address challenges in various industries. Exhibit core management skills relevant to business analytics projects, including designing, planning, implementing, leading teams and managing conflicts.

Responsibility and Autonomy

• On successful completion of this program the graduate will be able to:

• Apply advanced analytical models and software tools to address various types of business analytics problems. Recommend appropriate analytics solutions to business problems, including defining business requirements, relevant data, needed information technology, competitive edge, and value-added proposition to the business. Apply reporting techniques with emphasis on visual display of big data and analytical results.