Overview

Gain expertise in AI and data analytics to drive practical, real-world impact

The online AI and Data Analytics MSc/PGDip/PGCert at Goldsmiths is a practical, industry-focused online master's programme designed to equip you with the knowledge and skills needed to analyse complex data, apply artificial intelligence techniques, and generate meaningful insights that support real-world decision-making. This flexible, industry-focused programme builds confidence in modern AI tools, machine learning methods, large-scale datasets, and data visualisation techniques.

With a strong focus on applied learning, you’ll work on project-based assessments using real-world datasets and industry-relevant challenges. The programme is suited for both STEM and non-computing graduates who want to build skills needed for data-led roles in diverse industries.

Goldsmiths, University of London is one of the UK’s leading institutions for creative code and home to a growing suite of industry-focused AI and computing degrees. Our innovative approach, strong industry links, and modern curriculum expose students to the latest learning in the field.

• Gain practical experience with AI tools, machine learning, and data analysis

• Learn through coursework, portfolios, and project-based assessments

• Build confidence working with real-world datasets and challenges

• Develop skills in visualisation, programming, and data communication

• Prepare for roles in analytics, AI, and data-driven industries

Outcomes

• Understand the key concepts, theories, and technologies that power artificial intelligence and data analytics

• Apply AI, machine learning, and data analytics techniques to solve real-world problems 

• Work with complex datasets to uncover insights and support data-driven decision-making 

• Use industry-standard programming languages, tools, and frameworks to build intelligent, data-driven solutions 

• Evaluate AI systems responsibly, considering ethics, privacy, bias, and regulatory requirements 

• Critically assess different approaches to AI and data challenges and select the most effective solutions 

• Communicate technical findings clearly and confidently to both technical and non-technical audiences 

• Plan and deliver independent research and data analytics projects using professional project management approaches

Career Pathways

This industry-focused programme equips graduates with the analytical, technical and problem-solving skills required to make an impact across a wide range of sectors. With expertise in AI, machine learning and data analytics, you’ll be prepared for opportunities in technology, finance, healthcare, government, consulting and business. 

Graduates can pursue roles such as:

• Data analyst

• Data scientist

• Machine learning engineer

• AI consultant

• Business intelligence analyst

• Natural language processing engineer

• Big data analyst