Overview

Apply advanced knowledge of tourism markets and target audiences to develop tailored communication strategies that enhance tourism promotion, engagement, and customer experience at this Strategic Communication for Tourism program from University of Sharjah.

Analyze tourism-related data, including consumer behaviors, trends, and feedback, to make informed decisions and recommendations for communication strategies.

Program Objectives:

The Master in Communication Program seeks to achieve the following objectives:

To provide students with diverse theoretical perspectives on communication.
To enable students to engage in discussions relating to contemporary cultural, social and ethical media issues from Arab-Islamic and international perspectives.
To build up UAE national capabilities in media scholarship and practical research.
To foster long-term collaborative relations with the UAE community.
To prepare students for Ph.D. studies in communication at internationally recognized universities.
To transform the University into a center of excellence and expertise in the area of communication

Programme Structure

Courses include:

Strategic Communication in Tourism
Marketing Communication for Tourism
Innovation and AI in Tourism Communication
Research Methods in Communication and Tourism
Strategic Communication Planning for Tourism
Crisis Communication in Tourism

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00
- Apply before 2026-05-31 00:00:00
Starting 2027-01-11 00:00:00

Application deadline not specified.

Language

English

IELTS

6

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Credits

33 alternative credits

Delivered

On Campus

Campus Location

Sharjah, United Arab Emirates

Disciplines

Communication Studies Tourism & Leisure

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Academic requirements

GPA

3

English requirements

IELTS

6

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Other requirements

General requirements

The student must hold a bachelor's degree or equivalent from a recognized university with a CGPA of 3.00 out of 4.00.
Students with a CGPA between 2.5 and 2.99 may be admitted conditionally.
The degree must be in a major that qualifies the student to study the master's program.
Students must meet the English language proficiency requirement.
Attachment of ‘no objection of study certificate’ from the authorities responsible for national service for male Emirati students (ages from 18 to 30 years old).
Attachment of a letter of study approval from the Kuwait Embassy Cultural Office for Kuwaiti students only.
Attachment of People of Determination card (if applicable).
In case the student works in a certain place, please attach a letter from the employer stating that the student is working for this agency.
For individuals with foreign qualifications, it is necessary to provide a Certificate of Equivalency.

Student Insurance via Studyportals Partner

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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Sharjah and/or in United Arab Emirates, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

52800 AED / year

≈ 52800 AED / year
Domestic Applies to you

Applies to you

Citizens or residents

52800 AED / year

≈ 52800 AED / year

Living costs

Sharjah

United Arab Emirates

3400 - 5200 AED / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Communication for Tourism.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Program Objectives:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Sharjah

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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