Management and Branding Regent's University London

Overview

In the Management and Branding programme at Regent's University London you’ll engage in debates about brand management, explore the challenges brand managers face, and join pitch sessions and live projects with real industry clients to learn how to overcome these challenges quickly. Focusing on sectors that interest you, you’ll also conduct creative exercises and investigative reports – exploring how a brand-driven management approach can be used to enhance the reputation and value of an organisation, product, service or individual.

In your final term you’ll complete a business project or dissertation, analysing the brand strategy behind a real business, or developing a strategy for a new start-up – helpful if you’re looking to launch a business of your own after university and want to gain valuable feedback on your ideas beforehand. You’ll focus on one key issue and address the needs of customers, staff and stakeholders.

This course has been designed to be relevant to students from anywhere in the world, at any stage of their career, who want to find new ways to navigate challenges and improve their management skillset. You’ll not only graduate with a nuanced understanding of branding, but also a deep understanding of the different management roles and responsibilities.

You'll experience

• Unique specialism: a rare course focusing on branding and management
• Prime location: on the doorstep of London’s most coveted brands and businesses
• Professional recognition: accredited by the Chartered Management Institute

Why Regent’s?

• An intimate campus in the heart of London’s royal Regent’s Park
• Unparalleled global connections, with exposure to leading industry professionals
• Industry placements for hands-on experience in real-world environments
• An innovative curriculum combining subject, elective and industry modules
• A global perspective with 130+ student nationalities on campus
• Small classes that champion tailored attention, support and guidance