Global Communications University of Glasgow

Overview

Gain experience in communication campaigns, analysing media content, and using digital communication tools to engage diverse audiences.

Key facts

• Develop a critical understanding of the intercultural communication skills needed to address global issues, alongside the opportunities and challenges introduced by emerging media platforms and digital innovations.
• Build contacts with industry professionals through projects and collaborations with media and communication organisations.
• Learn how to implement and manage communication strategies and policies, considering organisational objectives, technological advancements, and the legal and regulatory frameworks in different regions.
• Assess the complex ethical and professional contexts within which global communication professionals operate and apply this understanding to real-world scenarios.
• Identify and apply the skills and processes essential for effective global communication practice, including digital content creation, media management, and strategic communication planning.
• Glasgow is a culturally vibrant city, a UNESCO City of Music, and named the UK’s top cultural and creative city by the European Commission. You will have the opportunity to work on communications issues relevant to the cultural industries through direct engagement with Glasgow’s international cultural scene.
• Glasgow has played a pivotal role in global communications both past and present. A distinctive feature of our programme is a rigorously historically grounded approach to communications and media studies. You will have the opportunity to utilise materials from the past to better understand contemporary communications. Our extensive collections provide access to a wide range of business and industry archives, enabling you to apply modern media approaches to their use and interpretation.