Brand Design for Hospitality Istituto Europeo Di Design (IED)

Overview

The hospitality industry has evolved, to become more than the traditional service it used to be, into a complete experience where branding plays a key role. In a world where creating an emotional bond with the user is fundamental, brands must convey values, identity and a coherent narrative that consolidates trust and differentiation in today's highly competitive market. The Master's Degree in Brand Design and Hospitality gives you the tools to design and manage authentic, notable brands with a strategic and creative vision in the hospitality sector. You'll learn to develop solid brand identities, design sensory experiences and apply innovative methodologies to form strong bonds between the brand and its users. This course takes a practical and multidisciplinary approach, integrating branding, service design and customer experience , to give you the resources you need to turn strategic concepts into tangible experiences. You'll be working on real projects, using research tools and developing the fundamental skills to lead hospitality brands with a global, sustainable vision.

Methodology

The Brand Design for Hospitality programme from Istituto Europeo Di Design (IED)  adopts a practice-based method in which you'll be working on real projects , using a knowledgeable mix of creativity and strategy to build notable brands. As you progress in this course you'll gain in-depth knowledge about the foundations of branding in the hospitality sector and discover how visual design and user experience influence brand perception. The syllabus covers four key areas.

Who is this for?

The Master's Degree in Brand Design and Hospitality is for hospitality branding, design and management professionals who want to specialize in brand building and management in a constantly evolving sector. This course is ideal for: Designers in any discipline who want to apply branding strategies in the hospitality sector. Marketing and communication professionals who want to develop innovative and experiential brand strategies. Managers and consultants interested in creating differentiated brand experiences for hotels, restaurants and other hospitality spaces.

Why choose it?

A master's degree for the professionals of the future with the skill set required to create innovative brand strategies, manage visual identity and design memorable experiences for the hospitality sector. In this course you will learn to: Design branding strategies in line with global hospitality trends. Create visual and verbal identities that communicate values and emotions. 

Effectively use service design and customer experience to improve brand-user interaction. Integrate sustainable methods and ethics into brand building. Manage brand reputation and perception on international markets. Lead teams working on branding projects with a strategic and innovative vision. When you've finished your master's degree, you'll be ready to play a key role collaborating with branding agencies, design studios, strategy consultants and companies operating in the hospitality sector, working as a: Brand Manager Marketing Manager Creative Director Brand Strategist Service Designer Customer Experience Manager Brand Consultant What's more, you'll be studying in Barcelona, in an innovative ecosystem, and one of the most influential cities in the tourism and design industry, rubbing shoulders with experts in the sector.