Strategic Design Management Istituto Europeo Di Design (IED)

Overview

Strategic Design Management programme from Istituto Europeo Di Design (IED)   combines innovation processes, multidisciplinary decision making, a people-focused mentality and business strategies to create products and services that can provide effective solutions for the challenges of the modern world, such as inclusion, sustainability and diversity, taking successful and purpose-driven companies to the next level. This unique approach combines design thinking, creative sensitivity and specific methods with business viability, management strategies and market value creation. The IED Barcelona Master's Degree in Strategic Design Management gives you skillset you need to incorporate the value and tools of design in business environments. If you're a designer who wants to discover the ins and outs of the business, and the role you can play to participate effectively in a dynamic environment to make a real contribution to society, or a business manager who wants to discover the potential of design and use it in the best possible way in the value creation processes with other strategic functions, this is the course for you. Today, design is an essential driver of innovation and value creation for companies and organizations alike . This master's degree gives you the resources you need to bridge the gap between creativity and management. You'll learn to optimize experiences, imagine and lead change through agile, innovative and targeted processes and methods.

Methodology

The Master's Degree in Strategic Design Management course adopts a practice-based method known as Learning By Doing, and you'll explore content from a variety of different perspectives to develop your own strategic criteria. You'll have the benefit of constant support from the Master's coordinator in personalized tutoring sessions that facilitate your academic and professional progress. This master's degree takes a holistic approach , integrating key disciplines to give you in-depth experience in areas where there's the greatest interaction between design and strategy: Design Research, Creativity, Service and Experience Design or Design for Sustainability. The course is structured to encourage multidisciplinary collaboration through joint activities with students from other international master's degrees and courses, generating synergies between the professionals of the future in an enriching learning environment. Throughout the course you'll participate in workshops , seminars , go on visits and attend conferences held by international specialists in design, innovation and strategic management. These experiences help you expand your professional network and discover different approaches and trends in the sector. Study trips To keep in touch with the latest market trends and fully comprehend the diversity of European professional contexts, the course includes two study trips to key European cities. These study trips give you first-hand experience in real creative ecosystems, to connect with professionals working in different sectors and explore new markets from a strategic perspective. Master's Thesis Project The culmination of the course is the presentation of your Master's Thesis Project, the best way to put everything you've learned into practice, developing a strategic proposal based on research, creativity and business vision. 

Who is this for?

The Master's Degree in Strategic Design Management is for people who have studied design, business, marketing, communication, engineering and similar areas, people who want to integrate creativity and strategic thinking into their professional careers. In particular the course is aimed at: Designers of all disciplines (graphic, product, interior designers) who want to learn business language to integrate design methodologies with strategic vision. Architects, business and management professionals, as well as specialists in marketing, communication and engineering, who want to apply design methodologies to take their professional profile to the next level and lead innovative projects.

Why choose it?

The Master's Degree in Strategic Design Management is a practice-base course that gives you a critical vision of how design can be implemented to create new products and services with a strategic and sustainable approach . Throughout the course, you'll acquire the theoretical knowledge, practical skills and real experiences necessary to become a leader of innovation, to develop projects that have a positive impact on companies, society and the environment. When you finish your master's degree you'll have all the resources you need to start working in business environments, for design studios and strategic consultants hiring people for key roles such as: Design Department Manager Brand Manager Design Director Innovation Director Service Designer Design Strategist In 2025, Forbes Spain recognised this master's programme for the third consecutive time as one of the 10 best business school programmes in the country, highlighting its international approach, the professional profile of its teaching staff, and its combination of workshops, visits and lectures with specialists in design and strategic management. You'll be studying your master's degree in a creative, multidisciplinary environment at an internationally renowned school. And you'll be studying in Barcelona, a bustling European city famous worldwide for its dynamic, innovative and multicultural character.