Brand Design for Hospitality Istituto Europeo Di Design (IED)

Overview

The Master 's Course in Brand Design for Hospitality has a focus on how branding and brand strategies can be applied to the HRC industry. As opposed to products and services, restaurants and hospitality providers as a whole are like € ̃living entities '. To some extent, hospitality facilities can be regarded as a theatre scene where human interaction and magic blend together to tell a story. 

When creating your brand strategy for a hospitality venue, you need to know how to set it apart from the competition. Your aim is to build up a clear and identifiable style which will work as the key factor driving customer choice. Indeed, your target customers will choose you among other restaurants, hotels, or wineries just because they want to 'hear that story '. Anyone working in brand development and brand management for the hospitality industry would need to get first-hand experience of the restaurant environment. Your focus should be on how everything is arranged, on how people experience day-to-day activities interacting with the space around them. We will work with you along a path where you will learn how to properly coach your customers. You will take them through the process of designing their own location with a sense of character and experience. Hospitality brand designers must have a Munari-style and maieutic approach as they work on a variety of co-design projects with all the players involved in the process.

Methodology

You will have the opportunity to attend seminars, conferences, events and workshops with experienced professionals from around the world, learning about the best practices that institutions, companies, food and wine related hospitality providers are now developing to deliver excellence for their customers.

A large part of the programme consists of working on design projects for some of IED partner companies, as they entrust students with solving real-world briefs. With this practical approach, you will be plunged right away into the world of work, engaging interactively with professionals, companies and the main brands currently shaping the restaurant, winery and hospitality markets.

Who is this for?

The Master 's Course in Brand Design for Hospitality is for students with undergraduate degrees in marketing, communications, management, economics, service and product design, tourism and branding and any related disciplines. It is also for anyone with interest and a few years of experience in the area of tourism, food and wine. If you choose this course, you should feel motivated to acquire the tools needed for creating brands and working as a brand consultant in the hospitality industry. This course is indeed your best option if you enjoy project design and feel comfortable working in a laboratory setting, where you can get involved and experience a € ̃learning by doing ' approach. If you have an open mind and want to enjoy some experience rather than just theory-based training, this Master 's Course will help you connect to your intuitions, giving them shape and translating them into real projects. You will learn how to practise relevant skills to cover strategic roles with companies in the tourism, food and wine industry. Upon completion, you will be able to build formats/services as a Communication Expert in the hospitality, food and wine sectors.

Why choose it?

Covering everything from branding techniques to service design, this Brand Design for Hospitality programme from Istituto Europeo Di Design (IED)  is designed to help you develop your skills as a future Brand Designer in the HRC, food, wine and lifestyle industries. Specifically, this Master 's Course will cover hospitality and tourism service design. However, what really makes the Master 's Course in Brand Design and Management - Food, Wine and Tourism a unique learning experience is its hands-on approach. On this track, you start designing right away with a professional approach as you build step-by-step a set of project skills that will prove invaluable in the world of work. Working with different solutions for each project, this Master 's Course provides a flexible approach to learning and knowledge building, with students progressing as they go through tests and analysis of their own mistakes. Experience with project work -with a focus on practice-oriented creative thinking- will also help you engage with your colleagues as part of cross-functional teams, bringing out everyone's strengths and potential areas for improvement. The main software you will need during your course is provided by IED! On this page you will find all the features you need for your computer.