Media Studies and Practice American University of Sharjah (AUS)

Overview

Offered by the Department of Media Communication at American University of Sharjah (AUS), this program is dedicated to shaping the next generation of media academics and professionals by equipping students with the knowledge, skills, expertise and digital tools needed to drive innovation, influence change and shape the future of media studies and practice.By blending media studies, journalism, integrated marketing communication and digital media, the program provides students with critical knowledge and practical skills to navigate the evolving media landscape and excel in their chosen media career. It emphasizes media research, storytelling, creativity and strategic communication, offering specialized knowledge  and training in content creation, documentaries, media campaigns and strategic communications.

MAMSP trains future media leaders and researchers by fostering innovation, ethical media practices and adaptability in addressing emerging communication challenges. Graduates are well-positioned for careers in government, corporate communication, academia, film and journalism, making them influential contributors to the media industry on a global scale.

Mission

Our mission is to prepare media researchers and professionals who are globally conscious, adaptable and equipped to navigate the rapidly evolving media landscape. The Master of Arts in Media Studies and Practice is designed for individuals seeking to make an impact in media industries and digital communications. Our curriculum integrates essential media foundations with hands-on practice, benchmarking against top programs in the region. The two tracks of theory and practice offer a strong emphasis on media production, media research, media ethics and advanced media skills, the MAMSP prepares graduates to lead and shape the future of media.