Overview
Learn to craft compelling messaging and campaigns that drive engagement across diverse audiences with our academic & industry experts.
Key Facts
Advance or start a new career in the dynamic field of strategic communication. The Strategic Communication programme from University of Canterbury prepares you for diverse roles in professional media environments, including public relations, advocacy, and organisational communication across nonprofits, government agencies, companies and community groups.
You’ll develop skills in crafting effective messaging and campaigns by creatively understanding audiences, leveraging research and data analytics, while balancing organisational goals and navigating media ethics.
Designed for learners looking to grow or pivot their careers, this taught master's will help you hone your skills in public media relations and organisational communication — whether you have prior experience, or are seeking a career change. With eight advanced courses in strategic communication followed by a Strategic Communication Portfolio course, this flexible online degree ensures you graduate with a collection of work to showcase your advanced expertise for career success.
Programme Structure
Courses include:
- Building Influence: Strategic Communication, Organisational Identity and Change
- The Dynamic of Publics: Partnership, Participation and Power
- Building Impactful Campaigns: Research, Strategy and Ethical Practice
- Campaign Success: Messaging, Tactics and Pitching with Impact
- Mapping Meaning: Tools for Qualitative Data Analysis
Key information
Duration
- Part-time
- 36 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
Language
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Credits
Delivered
Campus Location
- Christchurch, New Zealand
Disciplines
Communication Studies View 4 other Masters in Communication Studies in New ZealandWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- A bachelor's degree with at least a B Grade Point Average in your 300-level or equivalent courses OR
- A bachelor's degree and relevant work experience as approved by the Amo Matua, Toi Tangata | Executive Dean of Arts or delegate.
Tuition Fees
-
International Applies to you
Applies to youNon-residents4600 NZD / module≈ 4600 NZD / module -
Domestic Applies to you
Applies to youCitizens or residents1085 NZD / module≈ 1085 NZD / module
Additional Details
- Domestic learners
- International learners
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Strategic Communication.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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