Strategic Communication Adelaide University

Overview

Throughout the Strategic Communication course from Adelaide University you will explore the role of communication in a range of sectors, with a focus on strategic communication and public relations theory and practice. Take courses in media relations and learn how businesses can leverage a hybrid of traditional and digital-first strategies and tools to grow and improve organisational reputation. Dive deep into campaign planning and content creation.  

Take courses examining global perspectives and theory in risk and crisis communication practice. Develop actionable, and innovative strategies for reputation management and recovery in the context of organisational risks and crises. Hone your design eye and knowledge of visual design tools, preparing you well for effective collaboration with a wide range of specialist content designers.   

Choose electives that spark your passion and dive into specialised areas of study. Through an immersive industry project or communication-related research project, you'll transform academic insights into practical, hands-on experience. 

Emerge with the advanced expertise to lead strategic communication in your organisation. Design communications that are business-aligned, purposeful and timely – capable of cutting through the noise when it matters most. 

Career opportunities:

As a graduate of the Master of Strategic Communication at Adelaide University, you’ll emerge equipped to lead strategic communication in any sector, anywhere in the world.  

You might take up a role as a corporate communications manager, developing and implementing communication strategies designed to enhance a company’s image and reputation. Maybe you’ll lead rebranding initiatives for large, global organisations as a global brand manager. Perhaps you’ll become a crisis communication consultant, advising businesses on how to communicate effectively and manage public perception in the event of product recalls or organisational restructures. 

Some career paths you could pursue include: 

• Communications director 
• Public relations manager 
• Marketing manager 
• Social media manager 
• Content strategist 
• Media relations manager 
• Brand manager 
• Community relations manager 
• Public affairs specialist.