Music Industry Management and Artist Development Fanshawe College

Overview

With the Music Industry Management and Artist Development course from Fanshawe College dive into marketing, event production, artist management, and more, preparing for impactful careers in artist development, performance and promotion within the vibrant landscape of the music industry.

Learning outcomes

The graduate has reliably demonstrated the ability to:

• Develop and maintain strong relationships with industry stakeholders, including record labels, publishers, and media outlets, to advance an artist's career.

• Develop and implement marketing and promotion strategies across multiple media platforms to build an artist's sonic brand and increase their profile and fan base.

• Develop and implement a business plan including forecasting revenue and expenses for a professional musician, management company or artist development company to confirm viability.

• Adhere to legal and regulatory frameworks, including copyright, music licensing, contract requirements, and industry codes of conduct, to ensure compliance and avoid liability issues.

• Manage budgets and financial records for all aspects of music industry activities to maximize profits and minimize risks.

• Identify and access public and private sources of capital to support music business plans.

• Provide creative leadership within a project team to market an artist or new music.

• Analyze and interpret music industry trends and data to inform strategic decision-making in the development of promotional media products for artist branding.

• Apply negotiation, effective interpersonal communication, and human resource management skills to establish and maintain effective working relations.

• Collaborate with artists, producers, engineers, songwriters, and other industry professionals to create high-quality recordings that meet artistic and commercial goals.

• Plan, manage, rehearse and stage live events, such as concerts and tours, ensuring smooth and successful productions while maximizing revenue.

• Utilize sound, video, and lighting technologies in the production of live events to create an engaging audience experience and increase the artist's fan base.