Management of AI in E-commerce and Retail Marketing UBI Business School

Overview

It fosters critical thinking to help students make informed decisions on key sales and marketing challenges, leveraging consumer behavior insights in an AI-driven digital economy.

UBI’s master programmes meet the demand in the global labour market for professionals who can guide their organisations to compete in today’s global and technology-led economy.According to the Future of Work Report, there will be a point in the near future when all the technology has been built & the demand for software programmers and data scientists will deplete.

Consequently, what is needed are people who can work with technology and apply their interpersonal and leadership skills.

In this context, each of UBI’s master programmes stimulates multidisciplinary orientation with an emphasis on applying these technologies to hone entrepreneurial agility for future leaders, strengthen business models and gain a competitive edge for years to come.

Key Facts

This  Management of AI in E-commerce and Retail Marketing programme from UBI Business School fosters critical thinking to help students make informed decisions on key sales and marketing challenges, leveraging consumer behavior insights in an AI-driven digital economy. 

• E-commerce sales reached $5.5 trillion in 2022 and is expected to grow to $7.3 trillion by 2025, representing 24% of total retail sales.
• Retail Media is estimated to grow from $1.1 billion in 2022 to $7.3 billion by 2032, surpassing television and streaming ads by 2028.
• 83% of companies believe AI helps retain customers, while 80% use AI to build stronger relationships with them.
• Businesses with strong AI and digital marketing strategies achieve 10x higher shareholder returns per percentage of digital sales growth compared to their peers.