Luxury Brand Management Birmingham City University

Overview

The Luxury Brand Management programme at Birmingham City University provides an immersive educational experience tailored to the specific demands of the high-end global market. Students develop the innovative thinking and leadership skills necessary to position premium brands effectively within a competitive international landscape. This course bridges the gap between creative vision and strategic business management.

Why Luxury Brand Management at Birmingham City University?

Choosing this programme means joining a vibrant academic community in the heart of the UK's second city. Students benefit from direct links to industry professionals and opportunities for international field trips to key cultural and commercial hubs. The university provides access to cutting-edge marketing tools, comprehensive research databases, and industry-standard software such as Adobe InDesign. Furthermore, the interdisciplinary environment allows for unique collaborations with peers from the jewellery and textile departments, reflecting the multifaceted nature of the luxury sector.

Tuition Fee Breakdown

• International fee: GBP 18970 per year
• National fee: GBP 12880 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to build a robust foundation in both tactical and strategic management. Modules may include:

• Responsible, Ethical and Sustainable Development
• Analysis and Planning for Management
• Advanced Research Skills
• Marketing and PR in the Luxury Sectors
• Luxury Brand Management
• Luxury Culture and Lifestyles
• Research and Professional Skills
• Major Project

Careers with Luxury Brand Management

Graduates are prepared for a variety of high-level roles within the global luxury industry, focusing on brand positioning, social media strategies, and professional networking. The programme embeds employability skills through live projects and simulated practices that mirror real-world business scenarios. Students are equipped to work with premium, high-end, and luxury brands, taking on responsibilities in management, marketing, and strategic planning. Additionally, the collaboration with the STEAMhouse incubator provides a pathway for those looking to launch their own innovative business ventures in the luxury market.