Overview

The MA Social Media and Digital Marketing at The University of Exeter is industry-focused and centred around e-commerce initiatives.

You will learn how organisations in the public, commercial, and third sectors use social media and digital platforms to brand themselves and use promotional activities to drive up sales and other forms of user and customer engagement. Focusing on precision tracking of interactions, writing and crafting of promotional materials, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as search engine optimisation (SEO). You will engage in specialist content creation and other relevant practical skills used in industry.

Choose from a range of critical, theoretical, entrepreneurial, and practical modules, taught from a range of pedagogical perspectives, with employability at its core. Compulsory modules in Communications will give you a solid grounding in social media, management and strategy and optional modules are available within Communications, Drama, and Marketing (based in the Business School).

Key areas in which our graduates could work include:

Advertising and market research/analytics
Media or Social media management/strategy/consultancy/content creation/campaigning
Management consultancy activities
Media campaigns
Media policy/education
Computer programming and consultancy
Video, television and music production and publishing
Education
Charities/NGOs

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Programme Structure

Courses include:

Media and Communications: Theory and Concepts
Social Media: Management and Strategy
Industry Insights
Ideas Generation and the Creative Process
Creative Industries
Archival Encounters: Material Film Histories

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Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2026-09-21 00:00:00
- Apply before 2026-09-11 00:00:00 , International
- Apply before 2026-09-16 00:00:00 , National

Language

English

Duolingo English Test

120

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TOEFL^® IBT

90

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PTE Academic

67

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IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Exeter, United Kingdom

Disciplines

Communication Studies Media Studies & Mass Media View 217 other Masters in Media Studies & Mass Media in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

90

Schedule TOEFL®

PTE Academic

67

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

We will consider applicants with a 2:2 Honours degree or above (or equivalent). We welcome students from any academic background.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

25550 GBP / year

≈ 25550 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

12650 GBP / year

≈ 12650 GBP / year

Additional Details

Part-time:

UK: £6,325 per year

International: £12,775 per year

Living costs

Exeter

United Kingdom

649 - 1087 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for Social Media and Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Key areas in which our graduates could work include:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Exeter

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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